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Business Administration with a focus on Finance (B.A.)

Welcome to the information pages of our Bachelor's degree program in Business Administration with a focus on Finance. On the following pages you will find all the important information about this application-oriented degree program, which will qualify you for a professional career in the field of financial services as well as corporate finance. The degree program is a six-semester, modular, full-time course of study.  


If you require further information or have any questions, please contact Prof. Dr. Stefanie Hehn (Program Director) or Ms. Christiane Weinerth (Program Manager). We will be happy to assist you.

Information sheet (PDF)

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Brief profile of the Bachelor's degree program in Business Administration with a focus on Finance

The increasingly complex economy, and the financial sector in particular, requires qualified and well-trained experts - these are in demand from financial service providers, insurance companies, FinTechs, industrial companies, auditing firms and in the banking sector, which is undergoing radical change!

In our degree programs in Business Administration with a focus on Finance, you will acquire the necessary business and financial know-how and become familiar with the latest trends and developments in the financial sector, such as the increasing technologization and digitalization of business models and financial products.

In a standard study period of 6 semesters, you will first acquire the basic knowledge of business administration before focusing on specific content from the financial services industry/corporate finance. You will gain insights into the investment and lending business, learn about the role of rating agencies in the financing process and be able to classify FinTechs in the current market environment. Your studies will also include content such as business analytics, financial market communication, investment & investor behavior  and hybrid business models.

Thanks to the resulting broad range of applications, you will have the best chances of starting your career quickly with a variety of opportunities in the exciting and future-oriented fields of financial services and corporate finance.        

However, the Bachelor's degree also enables you to qualify for a Master's degree of your choice, such as the consecutive Master's degree in "Finance & Accounting" at the Ludwigshafen University of Business and Society. 

The program at a glance: 

*Here you will find detailed information about the admission requirements.

Your studies at a glance: 

The professional Bachelor's degree course in Business Administration with a focus on Finance  is divided into six semesters. The course has a modular structure and is divided into 25 modules plus an international or practical phase and a Bachelor's thesis. In this way, you will acquire the necessary practical skills to meet the expectations and requirements of the job market.

The following diagram gives you an overview of the course and structure of the degree programs:

Below you will find detailed information on the individual study modules: 

1st semester

General Business Administration module

The basic module "General Business Administration" first deals with the special features of business administration as a science before moving on to concepts and approaches of economic thinking and action in order to recognize, analyze and discuss economic issues. This includes business management functions such as procurement, production, sales, personnel and financing as well as initial management concepts. You will become familiar with basic business management methods and tools and will be able to apply these to simple problems.

Business mathematics module

The basic contents of this module are financial mathematics, linear algebra and analysis, which are used to formulate economic problems in the language of mathematics. In particular, the focus is on questions of financial mathematics in order to interpret and implement results derived from mathematics in economic terms. For example, capital value calculations, curve discussions, determination of extreme values, elasticities, fundamentals of optimization, linear systems of equations and input/output analysis are used. 

Bookkeeping and cost accounting module

The overall module consists of the two sub-modules "Bookkeeping" and "Cost Accounting". In addition to the basic structure of business accounting and bookkeeping, the "Bookkeeping" sub-module deals with the fundamental relationship between the balance sheet and the income statement. In addition, operational processes are mapped using double-entry bookkeeping and annual financial statements are prepared. In the "Cost Accounting" sub-module, students learn about the tasks and instruments of cost type, cost center and cost unit accounting on a full cost basis as well as basic knowledge of partial cost accounting. This includes the application of the main instruments of cost element, cost center and cost unit accounting in the context of operational issues.

Legal module

The range of topics covered in this module includes an introduction to private law and public law and relates to the German Civil Code, the general part, the law of obligations and property law. The aim is to ensure that you are familiar with the areas of law and legal matters required for future tasks in business and that you can apply the most important areas of civil law relevant to business law in a practical manner. This includes the ability to use the relevant legal sources independently, assess business law issues and solve legal cases.

Personnel and marketing module

The module consists of the two sub-modules "Human Resources" and "Marketing". The first sub-module deals with the functional basics of human resources management, personnel planning, organization of working conditions, remuneration determination and policy, as well as recruitment, selection and development. The sub-module "Marketing" deals with the elements of a management-oriented marketing concept as well as basic instruments and organizational aspects of marketing. This includes the basics of strategic marketing management, methods of market research as well as central aspects of product, price, communication and sales policy.

Business Informatics module

The module consists of the two sub-modules "Theory" and "Practice". The aim of the module as a whole is to familiarize students with the working methods and the most important techniques of current hardware and software and to understand how information and communication technology can serve business purposes. The most important business applications of information and communication technology are covered and simple business methods (e.g. break-even, ABC analysis) are applied in a practice-oriented manner with the help of spreadsheet programs.

 

2nd semester

Investment and financing module

The sub-module "Investment" deals with the basic investment and profitability calculations under certainty and the evaluation of investment alternatives. The methods of static investment calculation as well as the methods of dynamic investment calculation are discussed and deepened with concrete application examples. In addition, special cases of investment appraisal such as the replacement problem as well as profitability, financial and liquidity planning are dealt with. The mirror-image sub-module "Financing" deals with the instruments of external and internal financing and discusses the advantages and disadvantages of different financing alternatives and evaluates selected capital structures.

Accounting and taxation module

The "Accounting" sub-module deals with the legal origins and core business statements of (individual) annual financial statements under national law (commercial and tax law), including the distinction from group accounting and annual financial statements under international law (IFRS). Important business statements in accounting such as the balance sheet and income statement are examined and assessed in order to derive economic decisions. In the "Taxation" sub-module, the fundamentals of corporate taxation are dealt with in depth and the tax burden effects associated with business decisions are determined.

Statistics module

The statistics module consists of the sub-modules "Statistics" and "Statistics with Excel". In the context of "Statistics", you will learn the most important concepts, definitions, formulas and methods of descriptive and inductive statistics. This includes, for example, mean values, measures of dispersion and higher moments, index numbers, correlation and regression. You will learn how to analyze collected data (descriptive statistics) as well as how to apply probability theory, estimation methods and hypothesis tests in theory and practice. In the "Statistics with Excel" sub-module, you will apply the topics covered theoretically in the "Statistics" sub-module using sample data relevant to business administration (e.g. share prices) in Excel. You will deepen your theoretical knowledge of statistics and also acquire additional Excel skills. This provides you with the application competence for practice-oriented, quantitative methods for processing, summarizing and analyzing data to improve the quality of decision-making in business management functional areas.

Economics module

The learning objectives of the "Economics" sub-module are knowledge and understanding of the functioning of market economies as well as economic policy objectives and instruments. This includes the basics of national accounting and economic policy as well as basic macroeconomic explanatory approaches, which are analyzed in the short and long term and applied to practical economic policy. In addition, central production technologies are differentiated from one another and pricing on markets is described and interpreted.

Basic Business Skills module

In the sub-module "English I - Business Basic", simple to moderately difficult business situations are simulated communicatively (by telephone or in writing). You will practice describing companies, business objects, etc., as well as analyzing basic processes and describing them using suitable media. The "Soft Skills I" sub-module teaches appropriate language skills in international contexts and distinguishes between the different language registers (business language, everyday language, academic language, student language) and regional language phenomena (US English, UK English). Furthermore, students will learn how to organize their learning and presentation techniques, prepare a short presentation on business topics and give it in German and/or English.

 

3rd semester

Corporate Finance module

The Corporate Finance module consists of the sub-modules "Cash Management and Payment Transactions", "Asset Classes and Investor Behavior" and "Current Developments in the Financial Services Market". The cash & liquidity management of a company and the necessary key figures and techniques are discussed. The most important key figures of cash and working capital management are presented, explained and interpreted. In addition, the central asset classes and their respective special features are discussed, as well as possible psychological distortions in financial decisions and the most important decision-making traps and manipulations in the context of behavioral finance. Current developments in the financial services market and new business models, especially with regard to digitalization, are also taken into account.

Customer relationship and project management module

The module teaches the various objectives and methods, as well as models and the application of current CRM software. The components of analytical, operational, communicative and collaborative CRM are introduced and applied using specific, practical case studies. As part of project management, students lead a project and contribute to solving complex project tasks as part of a team. Problem solutions are formulated and justified both technically and methodically.

ERP systems and business analytics module

Topics of the sub-module "Accounting in SAP ERP" are the handling of the recognized SAP ERP system (navigation) as well as the mapping of various business processes from a business and system perspective. The "Business Analytics" sub-module focuses on knowledge and skills in business analytics, including the integration of strategies, processes and technologies. This generates success-critical knowledge about potentials and perspectives from distributed and inhomogeneous company, market and competitor data. In addition, an understanding of the integration of various modules from the areas of accounting, controlling and logistics is imparted.

Advanced Business Skills module

The module aims to equip students with business skills in an international context. In the sub-module "English II - Business in Practice", students discuss specific, current but also critical topics in a results-oriented manner and rehearse application procedures in English, for example. The module is rounded off by the sub-module "Soft Skills II - Communication", in which students learn to prepare a more extensive presentation or training course on business topics in the area of communication/conflict management/negotiation and to present it in German and/or English and to activate participants.

Mentorship programs module

The mentorship programs serve to get to know students and full-time lecturers of the degree programs and ensure personal, individual support. On the other hand, initial discussions on topics relating to the Bachelor's thesis should be held. Another aspect is the discussion of possible problems in the course of studies and finding a supervisor for the internship.

 

4th semester 

Financial Institutions module

The sub-module "Banking Management incl. Investment Banking" deals with the economic role of banks, the main banking services, their customer benefits and their significance for credit institutions. Students also learn about and apply key concepts for measuring and managing risks and for managing banking business, as well as discussing key regulatory requirements and current developments on the financial services market. The sub-module "Insurance Management" covers the institutional manifestations of the most important supply structures of financial services companies, the functioning and possible applications of central banking and insurance business as well as the relevant industry-related regulatory framework. The sub-module "Accounting of Banks and Insurance Companies" provides comprehensive knowledge of the accounting of banks and insurance companies under commercial law, applying the provisions of the German Commercial Code (HGB) as well as the RechKredV and RechVersV. Practical cases and annual financial statements of banks and insurance companies are analyzed and discussed.

Module Introduction to management techniques and legal framework conditions

This module consists of the sub-modules "Corporate Management", "Project Controlling" and "International Business Law". You will learn about the interests of all stakeholders in a company, examine basic management models, planning and decision-making techniques and will be able to evaluate and apply these in a targeted manner. This also involves the goal-oriented design of organizations and processes and their management approaches, which you will evaluate and operationalize for application. You will also learn the central principles and methods of project controlling and be able to apply these to practical issues. You will reflect on and take into account different perspectives and interests in order to be able to recognize the appropriate framework conditions and make well-founded and responsible decisions. As part of "International Business Law", you will deepen your basic knowledge in the field of private commercial law in international business law. You will learn how to address issues of national commercial and company law while taking international aspects into account and will be able to legally assess matters with foreign implications, draw up economically relevant contracts and solve legal cases.

International Business Skills module

In the sub-module "English II - Business Knowledge", you will be able to convey a comprehensive business topic in English in a compact manner and with subject-related specialist vocabulary. You will be familiar with typical cultural differences in presentations in English-speaking countries. As part of the sub-module "Soft Skills III - Business Ethics", you will practise forming opinions and representing your point of view in a discussion in English and motivating other people to express their opinions.

Academic writing module

In this model, you will learn about objectives and standards in an academic environment and will be able to apply the relevant guidelines to practical issues using the basics of academic expression and citation. This module prepares you for your own academic thesis (Bachelor's thesis).

 

5.       Semester

Financial market communication module

In the "Company Valuation" sub-module, you will learn the methods and principles of valuing companies and shares and apply these to case studies. As part of the "Group Accounting" sub-module, you will deal with the preparation of consolidated financial statements and gain a deeper understanding of the application of individual types of consolidation by working on case studies. In the "International Accounting" sub-module, you will acquire basic knowledge of accounting in accordance with the German Commercial Code (HGB) and IFRS and differentiate between them. The importance, development, principles and special features of IFRS in the accounting and valuation of assets and liabilities as well as in the realization of profits are dealt with in order to be able to understand, analyze and evaluate the main features of annual financial statements in accordance with IFRS.

Hedging module

The module consists of the sub-modules "Hedge Management & Accounting" and "Financial Derivatives". You will learn and recognize the reasons for hedging various risks (e.g. price, interest rate and currency risks) and will be able to describe the derivatives used to hedge risks and understand their valuation (also according to different accounting standards).

Risk management module

In the two sub-modules "Theory" and "Treasury and Risk Management (ERP/Practice)", you will gain an insight into the theory of risk management and additional knowledge of SAP ERP Treasury and Risk Management. In addition, formulas learned in other modules are applied (e.g. the valuation of options) and run through in the SAP ERP system.

Value creation module

The sub-module "Portfolio and Capital Market Theory" deals with the risk and return of capital investments and investment programs (securities portfolios) and their valuation and quantification. You will understand the concept of diversification, be able to apply it and determine efficient and optimal portfolios. The focus is also on the CAPM and APT capital market models. In the sub-module "Investment and Value Enhancement", students are enabled to analyze the main issues of corporate finance, the role of the financial manager with the tasks and implications of a separation of corporate management and capital ownership. The valuation of financial instruments and working capital is applied in practice. In the "International Finance" sub-module, students learn about the emergence of multinational companies, the risks and opportunities of multinational corporate activity, as well as the objectives and tasks of multinational financial management. Furthermore, the theoretical foundations of international corporate finance, the international finance/transfer system are applied and a differentiated analysis and evaluation of foreign investment projects is dealt with.

 

6.       Semester

Semester abroad or internship module

You can choose between a semester abroad or an internship (compulsory internship). In an authentic environment, you can get to know cultural and economic particularities, develop existing language skills in specific communication situations and improve your social skills for professional development. Optionally, you can apply and deepen your practical knowledge and skills in as many areas of your degree programs as possible in the relevant areas of a commercial enterprise or a business-related institution in Germany or abroad during a practical phase.

Bachelor's thesis module

As part of their Bachelor's thesis, students work independently on a business management problem using scientific methods, both in terms of the technical details and the interdisciplinary contexts.

Special features

Study concept

Our Bachelor's degree program provides you with fundamental specialist knowledge of business administration based on the fundamentals of value-oriented corporate management and the modern theory of corporate finance and financial markets. In addition, the degree programs imparts interdisciplinary qualifications, supplemented by the special teaching content of the "Finance" specialization. The topicality of the course content, which reflects the trends in the financial sector, is central to this.

With our application-oriented degree programs, we pay particular attention not only to the basic technical content, but also to the development of your methodological, personal and social skills in order to prepare you in the best possible way for your future career For example, the consideration of ethical aspects in decision-making, interculturalism and leadership quality play an important role.
 

Varied teaching with a high level of practical relevance

Our degree program is characterized by first-class theoretical teaching, which ensures you a sound knowledge base for your future field of activity in finance. The high practical relevance, the concrete application reference and the orientation of the teaching contents to current trends and developments are decisive. The courses are held with the help of technological support as lectures with integrated exercises. Group work, discussions, seminars, case studies & mini-cases for reflection and application of knowledge are an essential part of the course. In addition, digital units round out the course offerings and increase flexibility in learning.

Project work - where possible in cooperation with companies -, case studies and guest lectures underpin the practical relevance of the course content and offer you first-class opportunities to network with renowned experts and practitioners.         
For your final thesis, cooperation with a company is sought.

Diverse specializations and in-depth options

We offer a wide range of elective modules to complement and deepen your individual interests. These build on the business fundamentals taught in the first semesters. This gives you the opportunity to individually supplement your main field of study with topics such as management consulting, human resources, marketing, controlling or logistics, thus acquiring further core competencies and in-depth professional know-how.

Study abroad/practical phase

With globalization and increasing international interdependence, the activities and trading volumes on the international financial markets in particular are growing. This offers great opportunities and is the reason why internationality is a high priority at the Ludwigshafen University of Business and Society. We therefore offer you the opportunity to spend your sixth semester at a partner university abroad. Our International Office will provide you with first-class support during your studies abroad. In addition to deepening your specialist knowledge, you will get to know the culture, mentality and language of the host country and can make international contacts with students and potential employers.     
In the "Business Administration with a focus on Finance" degree programs, we provide you with targeted training for practical application. Accordingly, we offer you an internship semester in the sixth semester as an alternative to a semester abroad. During this time, you will work in a company and apply the specialist knowledge you have acquired at to gain your first practical experience and practical contacts. During your practical phase, you will be individually supervised by a professor from your degree program.

Mentoring program

We accompany you. Our professors maintain personal contact with you as part of our mentoring program. This enables you to arrive at our university, ensures optimal support and guidance not only at the beginning of your studies, but also throughout your studies, especially in personal, organizational and content-related matters.

Studium Generale

Beyond the study program of your degree program, you have the opportunity to voluntarily attend events in the Studium Generale, which we offer in cooperation with partner universities and colleges. Exciting topics and lecturers broaden your horizons beyond the purely technical subjects.

Career opportunities

Graduates of the Bachelor's degree course in Business Administration with a focus on Finance take on specialist and management roles in a wide range of areas of the economy. In particular in finance departments of large and medium-sized companies, in the credit industry, in the insurance industry, in the fund industry, in management consultancies, in FinTechs, in associations and institutions, as investment advisors, as insurance brokers and in planning departments of companies, but also in start-ups or as self-employed persons.

The Bachelor's degree is your first professionally qualifying degree "Bachelor of Arts B.A."! However, it also enables you to qualify for a Master's degree of your choice, such as the consecutive Master's degree in "Finance & Accounting" from the Ludwigshafen University of Business and Society. 

Some of our graduates' testimonials are listed below as examples: 

This page provides you with an overview of the professors as well as the teaching staff and lecturers who conduct the lectures within the framework of the bachelor's degree program "Business Administration with a Concentration in Finance":

Prof. Dr. Stefanie Hehn-Ginsbach

Program Director Bachelor's degree program in business administration with a focus on finance

Teaching areas: Investment and Finance, International Finance, Portfolio and Capital Market Theory, Investment and Value Enhancement, Applied Corporate Finance.

"Finance is the heart of the entire economy - it is what makes any entrepreneurial activity possible, ensures the functioning of markets and creates prosperity and growth. Imparting knowledge and skills in these exciting subject areas, as well as mentoring and developing young talent in preparation for exceptional careers in the diverse fields of finance, is my passion and my top priority." more information

Prof. Dr. rer. nat. Carsten Pohl

Teaching Areas: Statistics, SAP ERP, mathematics, asset management 

"Not everything that can be counted counts, and not everything that counts can be counted" - Albert Einstein

more information

Prof. Dr. Gösta Jamin

Teaching areas: Banking, financial markets and derivatives, risk management, corporate regulation, economics. 

"The financial system is one of mankind's greatest inventions, along with the invention of the wheel and the taming of fire."

Read more

Prof. Dr. Hartmut Walz

Teaching areas: asset classes and investment psychology, current developments in the financial services market, behavioral economics (English), investment banking, financial psychology and behavioral economics, financial services. 

"The ultimate secret to successful investing and retirement planning is that there is no secret!"

Read more

Prof. Dr. rer. pol. Birgit Angermayer

Teaching areas: Group accounting, accounting of insurance companies and credit institutions, business valuation, tax planning, professional law, cost accounting 

further information

Prof. Dr. Andreas Diesch

Teaching areas: Income taxes, international tax law, taxation of corporate restructuring, accounting, investment, cost accounting 

more information

Prof. Dr. Sibylle Baumann

Fields of teaching: Civil law, commercial and corporate law, international business law, IT law, logistics law

more information& nbsp;

Prof. Dr. Martin Selchert

Fields of teaching: Marketing, Business Management, Consulting 

more information

Prof. Dr. Frank Grafmüller

Subject area: Business taxation and auditing

further information

Prof. Dr. Markus Widmann

Syllabus: International Financial Reporting Standards (IFRS), financial statement auditing, auditing methodology, auditing standards,...

more information

Christine Heinzel

Teaching areas: Marketing, Human Resources, Project Management, Conflict Management, International Business Skills, Scientific Work

more information

Dieter Ott

Teaching Areas: Soft Skills, Business Ethics and Intercultural Competence

more information& nbsp;

Harry Sponheimer

Teaching Areas: Business English, English for Logistics, Intercultural Awareness 

more information& nbsp;

Application

For information on application procedures , please contact the staff at the Student Service Center. International applicants should contact the International Affairs staff. 

Here you can find an overview of the study programs and access the application form.

Contact persons

For all questions relating to the Bachelor's degree program, please contact

Ms. Christiane Weinerth
Email: christiane.weinerth@hwg-lu.de
Phone: 0621-5203-314
Mobile: 0162-6418062