Course of Studies, Program Structure, and Content

The program lasts for seven semesters (including exams). The first three semesters provide a broad background in business administration. During this time, special topics are also explored in greater detail, which together with the general business education establish a strong foundation for successful employment as a businessperson.

The first phase of the program extends over the first three semesters. This is roughly equivalent to the first year of study in the full-time program. Each module is completed with at least one exam. There is no special intermediate examination.

Specialization takes place during the second phase within four areas of concentration: marketing, human resource management, controlling, and management. The goal of this phase is to deepen specialized knowledge. Students—who all come from different areas of business—will learn academic methods that will enable them to further develop their problem-solving abilities. 

During the second phase, each module is also concluded with at least one examination. Additionally, an oral final examination is to be completed during the defense of the Bachelor’s thesis. The program is quite deliberately broader than many of the other courses of study at the University of Applied, which provide specialization in a particular business function. In the face of the changing professional requirements of the future, we believe that a broader, integrated education with training in several functions is not only appropriate, but advantageous.  

Lectures and seminars develop connections between economic theory and on-the-job application. Linking individual operational and functional areas and highlighting the problems that can occur during the performance of work-related duties and tasks are at the forefront of the program.

We also offer courses that are more abstractly related, but also important to the program of studies, including psychology, dialectics, and philosophy.

Before the completion of module examinations at the end of the program, students work on their Bachelor’s theses.


Karin Zettler

Ernst-Boehe-Str. 4
67059 Ludwigshafen


 +49 (0) 621/5203-127

 +49 (0) 621/5203-362

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Gabriele Dietzer

Ernst-Boehe-Str. 4
67059 Ludwigshafen


 +49 (0) 621/5203-232

 +49 (0) 621/5203-362

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Donnersbergweg 3 (Building D)
67059 Ludwigshafen