Marketing Studies (B. A.)
Bachelor Marketing - Short Profile
- Degree: Bachelor of Arts (B. A.) accredited by AQAS
- Type of study: Full-time
- Duration of study: 6 semesters
- ECTS points: 180
- Admission: Winter and summer semester
- Application deadline: SS by January 15, WS by July 15
- Start of studies: mid-March and mid-September
- Costs: No tuition fees, only approx. 152.25 € semester fee
- Special features: Generalist marketing orientation and integrated study abroad or internship semester.
Bachelor’s Degree Program in Marketing
During the standard six-semester period of study, we offer you not only a solid foundation in business studies, but also an academic education in Marketing of unique depth and breadth.
This approach results in a wide range of practically-applicable skills, which gives you the best chances for quick entry into your career, as well as diverse job opportunities.
The Bachelor’s degree also allows you to pursue further qualification through the Master’s program of your choice, for example, the consecutive Master’s program in International Marketing Management (IMM) here at the Ludwigshafen University of Business and Society.
In Ludwigshafen, you will study in the metropolitan Rhein-Neckar region, one of the strongest economic areas of Germany. It offers attractive options for local recreation, for example at the Pfälzerwald park and the Bergstraße, in addition to countless recreational, cultural, and sporting activities.
Introduction week for new enrollees
Induction week summer semester 2024 (Monday 04.03.24 - Friday 08.03.24)
Dear first-year students, we look forward to welcoming you to our degree programs. To get off to a good start, you should definitely take part in the induction week.
Make sure you bring your laptop with you for the introduction to the IT systems. You will also need your laptop for other courses and examinations.
Tablets and cell phones are not suitable for this.
Make sure you also take advantage of the math pre-course. This will take place online in the week before the introductory week, from 26.02. to 01.03.2024. Further information on the math pre-course: https://www.hwg-lu.de/mathe-vorkurs#s|mathe%20vorkurs
Marketing Study - Content
Marketing is a dynamic professional field with diverse strategic and operational decision-making and action areas. They relate primarily to the market, innovation, product and services, distribution, price and communication. Marketing activities are directed at both domestic and international markets. Marketing not only permeates all companies that offer marketable products and/or services and benefits, but also affects non-profit organizations such as governmental, educational, health and charitable institutions.
Marketing has become "ubiquitous" with the consequence that many employees and managers in companies are almost always assigned management and project tasks that have a market and marketing connection during their careers. Therefore, a marketing degree is an essential step for professional development and an important door opener for career entry or further professional development.
Marketing and market-oriented leadership require not only functional skills but also change management skills. Sustainable effective marketing and the successful assumption of management functions in marketing are therefore inconceivable without well-founded business and leadership-related knowledge.
The curriculum of the marketing degree program is oriented towards:
- Current and future work and professional situation
- marketing-relevant qualifications, which are necessary to cope with the work and professional situation
- marketing-relevant educational contents and subjects as curriculum elements, which are directed towards work and occupational qualifications.
Against this background, the Marketing degree program offers a staged educational concept with two professional degrees:
- Bachelor of Arts degree program in Marketing (6 semesters).
- Master of Arts degree program International Marketing Management (IMM)
(4 semesters). This is a consecutive degree program, i.e. a Master's degree that builds on a Marketing degree in terms of content.
Further information in our presentation Marketing Studies (PDF 1,4 MB)
Information on marketing studies for prospective students
Marketing degree program Admission requirements
The Bachelor's degree program in Marketing is a restricted-admission program. Students are entitled to study in a Bachelor's degree program if they have a higher education entrance qualification as defined in Section 65 (1) and (2) HochSchG (e.g.: Allgemeine Hochschulreife, Fachgebundene Hochschulreife, Fachhochschulreife or a previous education recognized as equivalent as ) and has not lost the right to take the examination for this degree program.
In view of the requirements in the professional fields of marketing, knowledge of English is desirable.
Curriculum of the Marketing Study Program (PDF 0,5 MB)
Application for the Marketing degree program
Admission to the Bachelor's degree program in Marketing takes place twice a year. On-time applications must be received by the StudierendenServiceCenter of the Ludwigshafen University of Applied Sciences by January 15 of the current year (lectures begin in March) for the summer semester and by July 15 of the current year (lectures begin at the end of September) for the winter semester. For information on application procedures, please contact Ms. Stocker.
Julia Stocker
StudierendenServiceCenter
Room: A 027
Tel.: 0621/5203 118
Fax: 0621/5203 196
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Here you will find the link to the application page and the online application:
Applicants who have not acquired their first university entrance qualification (e.g. Abitur) and/or completed their university studies in the German education system should contact the staff of International Affairs.
Information for students
General information on the Marketing degree program
- Module handbook (PDF 0.6 MB)
- StudiCard
- Timetable
- Olat Information
Marketing study contacts
Questions about admisson requirements and application procedures for the Marketing degree program
Julia Stocker
StudentServiceCenter
Room: C1.105
Phone: 0621/5203 118
Fax: 0621/5203 196
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Questions regarding enrolment/exmatriculation, re-registration, leave of absence, clearance certificate, examination registration, examination procedure, examination attempts, sick notes, entries of examination results, preparation of grade transcripts, final theses, their deadlines (registration/submission/extension) and the preparation of final certificates of the Marketing degree program.
Lisa Weygoldt
Student Service Center
Room: C1.110
Phone: 0621/5203 331
Fax: 0621/5203 196
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Questions about the organization of the department, contact persons in the department/degree programs, the examination board of the department
Christa Goericke
Secretariat FB II
Room: C2.216
Phone: 0621/5203 155
Fax: 0621/5203 162
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Questions about the Marketing degree program, the course of studies and the recognition of examinations
Julia Woyke
Program Manager
Bachelor Marketing
Room: C2.129
Tel.: 0621/ 5203 167
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Dean and Head of the Bachelor of Arts in Marketing program
Prof. Dr. Klaus Blettner
Room: C2.219
Phone: 0621/5203 363
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