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Business psychology at your fingertips

Since the winter semester 2023/24, the degree programs in Business Psychology have complemented the range of courses offered at HWG LU. A special feature of the degree programs is the close integration of research and education.

As part of the course "Experimental and instrumental methods", led by Professor Dr. Lan Cao, students not only gain theoretical insights into modern research methods, but can also experience and try out various instrumental methods in practice. These include eye tracking, EDA, HRV and EEG measurements. Robotics and age simulation suits are also among the modern research topics in business psychology.

The regular visits to the Behavioral Science Research Laboratory (VWL) show how practically oriented study and research are combined at the HWG. The students benefit in particular from this close connection. Many thanks go to the head of the VWL, Prof. Dr. Gerhard Raab, and his team for their commitment in making this possible and for the exciting insights into the research work.

Man with special glasses stands opposite a group of students
Eye tracking precisely records the gaze (Image: HWG LU/Cao)
Students marvel at a small and a large humanoid robot
A constant source of amazement: the two humanoid robots from the Behavioral Science Research Laboratory (Image: HWG LU/Cao)
smiling students with remote controls and laptops
Having fun: Wipsy students test the technology in the Behavioral Science Research Lab (Image: HWG LU/Cao)
Three students with bandages and weights walk along the corridor
Age Man: bandages and weights are used to simulate an older age (Image: HWG LU/Cao)

Head of Behavioral Science Research Laboratory

Prof. Dr. Gerhard Raab

StudiengangleitungFachbereich 2

Ernst-Boehe-Str. 4 – 6
67059 Ludwigshafen am Rhein

C 2.201+49 621 5203-440+49 621 5203-442

Deputy Head of the Behavioral Science Research Laboratory

Profile picture Edith Rüger-Muck

Vizepräsidentin für Internationales und Kommunikation

Ernst-Boehe-Str. 4 – 6
67059 Ludwigshafen

C 2.208+49 621 5203-102+49 173 4163813+49 621 5203-200

Employees Behavioral Science Research Laboratory

Profile picture Marc Ritter

Wissenschaftlicher Mitarbeiter

Ernst-Boehe-Str. 4 – 6
67059 Ludwigshafen

C 2.116+49 621 5203-495+49 621 5203-442

Wissenschaftliche Mitarbeiterin

Ernst-Boehe-Str. 4 – 6
67059 Ludwigshafen

+49 1525 4222320+49 621 5203-442