Since the beginning of globalization, we have observed a fundamental change in the economy and production. Value chains are spreading across national borders and oceans, which can lead to more than just language barriers. In order to be able to face such challenges professionally, intercultural competencies have become more important than ever.

In four semesters, the International Business Administration program combines essential business fundamentals with the necessary intercultural competencies that managers need in the age of internationalization. The "blended learning" concept used in the distance learning program reinforces self-management and personal responsibility. A skill that your future professional position will require. You will learn how to combine critical and rational decision-making with ethical principles and social aspects.

Whether international personnel management, controlling or marketing, the diversity of the modules opens up the possibility for you to work in any area of the company. Please have a look at the module handbook.

• Semester 1

Marketing as market-oriented corporate management & international marketing, supply chain management, science and research methodology

• Semester 2

Focuses on corporate management. This includes strategic management, controlling, and the implementation of a business management game.

Expansion of intercultural competence with the modules international market research, international business management and intercultural communication.

• Semester 3

International Human Resource Management, Organization and Industrial and Organizational Psychology

Specialization in two of the four elective modules: law, sociology, finance and macroeconomics.

To teach leadership skills , the areas of rhetoric, ethics and creativity are offered as flanking modules in semesters 1 to 3.

• Semester 4

Preparation of the master's thesis and disputation.

The attendance phases take place on approx. 3 - 4 weekends per semester (Friday, 1 - 7 pm & Saturday, 9 am - 4 pm) at the campus in Ludwigshafen am Rhein.

All modules can also be taken individually to acquire a university certificate as part of continuing professional development.