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No start of studies for summer semester 2024

International Marketing Management at a glance

Duration of study:4 semesters, full-time study
ECTS points:120
Admission:ATTENTION: NO admission to SS 24
Course of study:1st and 2nd semester attendance phases, in the 3rd semester semester semester abroad or international internship (non-German-speaking countries), Master's thesis in the 4th semester
Course language:German and English
Special features:
  • High-quality business marketing specialization in an international context
  • Promotion of intercultural skills and social responsibility (through international projects and projects in the field of corporate social responsibility)
  • Innovative teaching formats
  • High practical relevance through the use of our close contacts with the business community in the metropolitan area Rhine-Neckar
  • Close exchange with alumni
  • Advice on a possible further cooperative doctorate at the Ludwigshafen University of Business and Society
Accredited by AQAS

Our degree programs have been accredited since 2005 and were reaccredited without conditions in 2013 and 2019


Degree in a first degree in business administration (Bachelor's degree with generally 180 ECTS or Diplom) with an average grade of 2.5 or better and at least 30 ECTS in relevant marketing subjects.

Relevant marketing subjects are, for example, general marketing basics, marketing research, brand management, consumer behavior, psychology, marketing communication, sales, CRM, product and price management, strategic marketing and online marketing.

"The Master International Marketing Management gives me the chance to get to know my study interests better in an international context and is thus a perfect mix of business and culture for me."

"The Master International Marketing Management offers me the opportunity to acquire intercultural competences and at the same time to get an international reference through practice-oriented knowledge of the lecturers."

"The master's program at HWG LU appealed to me because the International Marketing Management program offers exactly the content that particularly interests me. I am completely satisfied and happy to have chosen HWG LU for my master's studies."


Helen Probst

Profile picture Helen Probst

Programm Managerin

Ernst-Boehe-Str. 4
67059 Ludwigshafen

C 2.129+49 621 5203 164

Prof. Dr. Edith Rüger-Muck

Profile picture Edith Rüger-Muck

Vizepräsidentin für Internationales und Kommunikation

Ernst-Boehe-Str. 4
67059 Ludwigshafen

A 404+49 621 5203-322+49 173 4163813+49 621 5203-200