Direkt zum Inhalt springen

1st semester

Module Logistics:

Prof. Dr. Andreas Gissel - Program Director

Ludwigshafen University of Business and Society: Professorship for business administration, especially logistics and organizational management

„Designing and managing highly efficient supply chains is crucial for staying competitive in today’s challenging business environment. This module LOGISTICS therefore identifies Supply Chain Management as an integral component of the corporate strategy, which builds upon a profound knowledge of agile procurement, manufacturing and distribution processes. In addition, interdisciplinary cross-functional concepts like Supply Chain Risk Management and Total Quality Management will be discussed."

Module Scientific work:

Prof. Dr. Elmar Günther

Ludwigshafen University of Business and Society: Professor of Marketing; Vice-Dean Ludwigshafen University of Business and Society

„Nothing is as practical as a good theory – For both, problem-solving in companies and university research it is essential to know the theory of science and the corresponding research methodologies. The module SCIENTIFIC WORK thus defines and clarifies basic terms and theory of science, such as forms of research, how to formulate hypotheses and research frameworks. In addition, fundamental empirical research methodology and its application will be discussed. The overall aim is to prepare students for further scientific work, such as their Master thesis project.”

Module Marketing

Assoc. Prof. Dr. Hamed Shamma

American University of Cairo, Egypt: Associate Professor of Marketing & BP Endowed Chair

„ 'Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves.' In this module MARKETING we cover traditional and modern marketing. We emphasize the importance of focusing on customers by understanding their needs and expectations in today's world. We cover the marketing strategy process emphasizing the importance of being innovative. We also cover international marketing strategies and discuss the global consumer as well as the local consumers. Throughout the module we cover various cases from different markets around the world and emphasize the importance of the marketing function within an organization.“

Module Social Competency part Ethics

Marina Wikman

Satakunta University of Applied Sciences: Finland Senior Lecturer & International Coordinator

„We generally assume ethicality, and we humanly expect it, be it in personal or professional context. We seldom, though, stop to examine what ETHICS actually is, and how we can ensure that our actions are ethical. Understanding the ethical decision-making process and being able to voice our own views and values are in the centre of the ethics module. Together we will conceptualize ethical conduct and discuss it from different angles.“


Eva Nefen

Eva Nefen

Programm Manager

Ernst-Boehe-Str. 4
67059 Ludwigshafen

B 318+49 621 5203-159