Profile
Start in winter semester 25/26 as the successor to the Bachelor's program "Berufsintegrierendes Studium BIS"
The practice-oriented Bachelor's degree course in Applied Management with 210 ECTS provides a sound overall understanding of business administration and covers key subject areas such as marketing, human resources, finance, controlling, logistics, law and sustainability. The course is supplemented by content from business psychology and business informatics.
There is a particular focus on linking theory and practice. The courses are taught by experienced lecturers with a strong practical focus and are geared towards current economic developments.
Study organization
The study model combines face-to-face and online teaching and thus enables a high degree of flexibility:
- Classroom teaching usually takes place one afternoon a week
- Online education mainly takes place on selected Saturdays
- Timetables and examination schedules are set well in advance
- Fixed lecture-free periods make planning easier
This makes the degree programs particularly suitable for students who want to combine their studies with work, family or practical activities.
Target group
The degree programs are aimed at prospective students with a qualification for university entrance who are looking for a practical business education and want to integrate professional experience at an early stage.
Career prospects
Graduates have a wide range of career opportunities in companies, organizations and non-profit institutions, for example in the fields of
- marketing
- human resources management
- Accounting and controlling
- Organization and logistics
The degree qualifies students for specialist and management tasks and also provides a solid foundation for further degree programs, such as a Master's or MBA program.
Reasons for the practice-oriented degree program "Applied Management"
- High-quality and practice-oriented degree program with stable framework conditions and a pleasant atmosphere thanks to learning in small groups
- Theory-practice transfer through close integration of studies and practical experience
- Improved job market and career opportunities thanks to a business degree from a state university
- Individual study advice and support as well as early, study-related support if required
- No tuition and examination fees, only a semester fee is charged
- Financial independence thanks to the option of continuing to work
- Reference model for balancing studies, career and family with high chances of success
- High quality assurance through regular evaluations
- Expansion of personal network
Application & Admission
There are no admission restrictions for the degree programs "Applied Management".
Interested?
Detailed information is available from the contact persons of the degree programs "Applied Management" and on the page http://www.am-hwg-lu.de available


