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International Business Management (East Asia)

Short Profile - International Business Management (East Asia)

  • Degree: Bachelor of Science (B. Sc.) accredited by AQAS
  • Type of study: Full-time
  • Duration: 8 semesters, including 2 semesters abroad
  • ECTS points: 240
  • Admission: Winter semester
  • Application deadline: July 15
  • Start date: mid-September
  • Languages: German, English, Chinese, Japanese, Korean
  • Costs: No tuition fees, only approx. 152.25 € semester contribution
  • Special features: The East Asia Institute is part of the Ludwigshafen University of Business and Society. As an educational institution of the federal state of Rhineland-Palatinate, no tuition fees are therefore charged.

International Business Management (East Asia)

Welcome to the program in International Business Management (East Asia) at the Ostasieninstitut of the Ludwigshafen University of Business and Society.

The Ostasieninstitut (Chinese: 东亚学院; Japanese: 東アジアセンター; Korean: 동아시아 연구소 ) is a Center of Excellence on the economies, cultures, and languages of China, Japan and Korea. In the degree program a full course of studies in business administration is complemented by intensive training in topics relating to China and Japan and thorough language preparation.

Publications and research projects at the Institute cover different disciplines in the social sciences. Current developments in the region are analyzed and assessed. Lectures, colloquia, and conferences on topics relating to China, Japan and Korea also appeal to the general public. 15 regular staff members form the core of the Institute.

The Institute works in close cooperation with the following partner universities in China, Japan and Korea, where it sends students for their study abroad year.


  • Beijing Normal University (北京师范大学)
  • Fuzhou University (福州大学)
  • Guangxi University (广西大学)
  • Guilin University of Electronics (桂林电子科技大学)
  • Guizhou University (贵州大学)
  • Hebei North University (河北北方学院)


  • Akita International University (秋田国際教養大学)
  • Aoyama Gakuin University (青山学院大学)
  • Asahi University (朝日大学)
  • Fukushima University (福島大学)
  • Kansai Gaidai University (関西外国語大学)
  • Kyoto Sangyo University (京都産業大学)
  • Nagoya City University (名古屋市立大学)
  • Shimonoseki City University (下関市立大学)
  • Sophia University (上智大学)
  • Takasaki City University of Economics (高崎経済大学)
  • Tohoku Gakuin University (東北学院大学)
  • Yamanashi Gakuin University (山梨学院大学)


  • Pukyong National University (부경대학교)
  • Kyonggi University (경기대학교)
  • Korea University Sejong Campus (고려대학교)
  • Seoul National University of Science & Technology (서울과학기술대학교)
  • Konkuk University (건국대학교)
  • Dankook University (단국대학교)


  • Taylor's University
  • UCSI University (思特雅大学)


  • Ming Chuan University (銘傳大學)
  • National Chung Cheng University (國立中正大學)
  • Soochow University (東吳大學)
  • Tunghai University (東海大學)

Our aim

We would like to offer our students a course of study with prospects. The aim of the degree programs is to provide students with the special technical and methodological skills and abilities for working with or in the East Asian economic region on the basis of a comprehensive business education.

Students should be prepared for the broadest possible deployment on the global market, initially with a focus on East Asia due to the specific orientation. In view of the long historical tradition of the countries of East Asia and their economic significance for the world market and an increasingly converging world, this seems particularly important.

Course of study

The eight-semester full-time course leads to a Bachelor of Science degree, which is awarded by the Ludwigshafen University of Business and Society to graduates majoring in China, Japan or Korea. It can only be taken up in the winter semester of each year. The fifth and sixth semesters are spent at universities in China, Japan or Korea.

  • The first part of the program primarily serves to teach the basics. Here we lay the foundations for success in the rest of the course.
  • Consolidation and development are the purpose of the second study phase, which also includes a one-year stay abroad in China, Japan or Korea.
  • In the third stage of studies, we focus on the implementation of what has been learned. This is where students demonstrate that they have mastered and can implement the content of their studies and are capable of independent and innovative problem-solving.

Career prospects

We want to train socially competent, cosmopolitan and highly qualified business economists who are equipped with an additional qualification for China, Japan or Korea (including language), but who can be deployed worldwide.

About stays abroad

The East Asia Institute cooperates with numerous universities in China, Japan and Korea. All students on the degree programs must complete one year of intensive language training at one of these universities after the 4th semester before they can complete their studies with the 7th and 8th semesters in Ludwigshafen.

Business administration - what is it anyway?

Business administration covers the management, organization and control of companies that produce goods and services. Business administration explains microeconomic activities, which means that commercial activities are at the forefront. The topics are of considerable relevance, for example: Marketing, law, mathematics, tax law, statistics, etc.

Pre-course in math

For the current winter semester, the math pre-course is being held for all first-year students in the full-time business programs. Participation is voluntary, but recommended.

Introductory Week

Before the start of the semester, the introductory week for first-year students of the university takes place. Participation is mandatory.

Further details for freshmen

On the website of the East Asia Institute you will find further information for freshmen of the degree programs International Business Management (East Asia )

Course of studies

The course of our degree programs can be roughly divided into three sections.

  • The first part of the course serves to teach the basics. Here we lay the foundations for the success of your further studies. The best graduates of the first stage can receive a scholarship from the Haniel Foundation to support their studies abroad.
  • In the second stage, the focus is on consolidating and building knowledge, including a one-year stays abroad in China, Japan or Korea.
  • In the third stage, we focus on implementing what has been learned. Here, our students demonstrate that they have mastered and are able to implement the contents of their studies, and that they are capable of independent and innovative problem solving.

Detailed documents about the degree programs

Detailed information about the content of the degree programs can be found in the module handbook (PDF, 1 MB). A study plan can be found in our Special Examination Regulations (PDF, 0.4 MB).

Here you can find the Amendment Regulations of April 11, 2016 (Supplementation of major in Korea with study plan, PDF 0.6 MB).

When applying for a master's degree program, you as a graduate often need the module descriptions of our degree program International Business Management (East Asia). Here you can find the complete module handbook for first-year students up to the class of 2018/2019: Module Handbook (PDF, 4 MB).

For older versions of the module handbook, please contact the Student Advisory Service.

For more information about the Institute and our degree programs, please feel free to visit our official website:



Director of Studies     
Prof. Dr. Frank Rövekamp
Tel.: 0621 - 5203-438


Deputy Director and Student Advisory Service
Christine Liew, MLitt
Tel.: 0621 - 5203-423


Conny Scheurer
Secretariat opening hours:
Monday and Wednesday from 09:00 - 12:00
Tuesday and Thursday from 13:00 - 16:00
Tel.: 0621 - 5203-410
Fax: 0621 - 5203-477

Josef Först M. A.
Tel.: 0621 - 5203-420
Library opening hours:
Monday to Thursday from 09:00 - 17:00
Friday from 09:00 - 15:00


Address of the East Asia Institute

Rheinpromenade 12
67061 Ludwigshafen

+49 621 5203-410+49 621 5203-477oai@hwg-lu.de


Program Management    
Prof. Dr. Frank Rövekamp
 +49 (0) 621/5203-438

roevekamp@ 8< SPAM protection, please remove >8 oai.de

Rheinpromenade 12
67061 Ludwigshafen

 +49 (0) 621/5203-410
 +49 (0) 621/5203-477

info@ 8< SPAM protection, please remove >8 oai.de

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