Quality cannot be defined uniformly or from the outside. It is based on a common understanding among university members. The understanding of quality is therefore based on a common discourse among university members, which is constantly developing and changing in discussions and reflections around quality. A university-specific quality culture develops in particular within the framework of a continuous exchange and constructive discussion about the university's own goals, about the understanding of the achievement of goals and the reflection on the measures taken. Within the university, the understanding of quality can be expressed differently depending on the context in which quality is discussed (e.g. in the course, in the department or at university level). The focus of the quality discourse in the area of study and teaching is first and foremost on the study program.

In addition, profile development and the definition and implementation of university-wide goals are of central importance for the successful and sustainable development of our university. In addition to the study programs, the departments, the university (university management/senate) and the departments in the administration and the operating units also define goals and further develop their understanding of quality. Within the system of quality assurance and development of our university, these goals are communicated and aligned with each other through exchange and discussion in order to further sharpen the profile of the university and to concretize the university-wide goals, especially from the mission statement.