Lorena Waldmann (BA Marketing student)
Date: November 27, at 12:30 pm.
How can we reach as many people as possible with the topic of climate protection? What could the most easily understandable and cost-effective starting points look like?
As part of the elective module "Think creatively - create innovations", Lorena Waldmann dealt with possible measures for climate protection in the summer semester 2020. Starting from the topic of climate protection, she and her team designed a set of measures to make the topic more understandable, more cost-effective and more suitable for everyday use for each individual. Through various creative methods, an idea was developed with the goal of communicating the topic of environmental protection in a broadly effective and understandable way, so that everyone can actively participate in climate protection. In the lecture, the development of the idea will be described, followed by the idea and the structure of the innovation.
