Practical project with the Project "Consumer Strengthening in the Neighborhood" in Ludwigshafen-Oggersheim-West of the Rhineland-Palatinate Consumer Center e. V. in the subject of media planning (bachelor's degree program in marketing) at the Innovation Lab in Ludwigshafen
In the winter semester, two social projects took place in the subject "Media Planning" (Prof. Rüger-Muck) with students of the 2nd and 3rd semester from the Bachelor Marketing with the location of the consumer center in Ludwigshafen - Oggersheim-West.
The consumer center in Ludwigshafen is one of the nationwide locations that oversee the project "Consumer Strengthening in the Neighborhood". In this project, so-called vulnerable consumer groups, who need a high level of protection in everyday consumer life, are supported in a variety of ways.
In both projects, the marketing students focused on the target group of "adolescents" and "young adults" from educationally disadvantaged families, some of whom are growing up in a difficult environment in Ludwigshafen-Oggersheim-West and are particularly susceptible to consumer traps. The aim of the projects was to develop suitable formats for the consumer advice center to address this target group, which is not easy to reach, to review existing communication material and optimize it if necessary, and to come up with new information formats, especially for the Oggersheim schools.
The students had several topics to choose from, including the development of information events on the topic of concluding a contract, such as when selecting a cell phone contract, or the topic of social media with regard to points to consider when it comes to data protection. Another topic included the appropriate selection of insurance policies and an overview of finances. The students worked on these topics in groups and then presented the result in the form of a final presentation to the employees of the "Verbraucher stärken im Quartier" project.
With practical partner: Lara Riedel - Verbraucherzentrale Rheinland-Pfalz e.V.
Specialist contact
Prof. Dr. Edith Rüger-Muck
Professor of Business Administration, esp. Marketing
edith.rueger-muck@hwg-lu.de
If you are interested, please contact Mrs. Rüger-Muck directly or send an email to: socialinnovation@hwg-lu.de.
