Episode 2 deals with the music business as an industry used to and tested by crises and is now online at https://youtu.be/Jo6g3EhfAzM (episode 2, part 1) and https://youtu.be/xA_aQ6WrJd8 (episode 2, part 2)
At the end of March 2020, Dr. Marc Reisner from the Start-Up Office of the Ludwigshafen University of Applied Sciences (HWG LU) launched the first episode of his "Internet show against the crisis". Now the second episode, divided into two parts, is online at https://youtu.be/Jo6g3EhfAzM and https://youtu.be/xA_aQ6WrJd8 and circles around the topic of the music business, interspersed with witty and humorous interpolations from its maker (this time with chicken and teenage bodyguards).
"We very consciously chose the music business because this industry had its big crisis around the turn of the millennium, when Napster started giving away music. So musicians had to change their business model: From selling records, to organizing concerts. But now that these are no longer possible either, the Corona crisis is more of an indirect effect of the digitization of the music industry. We wanted to know where the industry now stands 20 years later and how people are dealing with the new circumstances," says Reisner, outlining the idea behind episode 2. "Ultimately, it becomes clear that the entire cultural industry needs new business models," Reisner is convinced.
Prominently occupied supplies "Reboot" in its second consequence many international like regional views of the music business and its handling of the Corona crisis. Among others, "one of the most successful music filmmakers of all time", Hannes Rossacher, the German top producer Michael Herberger, the director of the Popakademie Baden-Württemberg, Prof. Udo Dahmen, or the director of the Staatsphilharmonie Rheinland-Pfalz, Beat Fehlmann.
In the second episode of the "Internet show against the crisis" thematically with it (and as subchapters individually callable) are:
Episode 2 / Part 1:
https://youtu.be/Jo6g3EhfAzM
0:00 An aid package from China 2:36 Dr. Marc Reisner | HWG-LU - When music went digital 4:46 Hannes Rossacher | Director - We're founding a band: Queen 8:55 Michael Herberger | Music producer - Business and band models 12:55 Beat Fehlmann | Intendant Staatsphilharmonie RLP - An orchestra that's not allowed to play 16:37 Olaf Schönborn | Saxophonist - Of clubs and Ludwigshafen 20:00 Corona side job: Alexa Operator
Episode 2 / Part 2:
https://youtu.be/xA_aQ6WrJd8
0:20 Hannes Rossacher | Director - The change in the music and film industry 5:27 Anna Schenk | Singer - Where social media ends 8:46 Prof. Udo Dahmen | Director Popakademie BW - What could be better 12:08 Vollpfosten Tip: Mouthguards for stupid people 13:18 Christian Scherer | myTalents Community GmbH - digital alternatives for artists 16:13 Dr. Marc Reisner | HWG-LU - Résumé 20:28 Apocalyptic board game tip - Nemesis
The third episode as well as an online conference in summer on the topic of new business models for the cultural scene are already in preparation. For further information, please contact Dr. Marc Reisner.
Episode 1 is also still available at: https://youtu.be/HSkW-GBgThA
Specialist contact:
Ludwigshafen University of Applied Sciences
Start-up Office
Dr. Marc Reisner
Tel. 0621/6203-224
E-mail: marc.reisner@ 8< SPAM protection, please remove >8 hwg-lu.de
