Profile
Have you successfully completed a Bachelor's degree in business administration or psychology? Do you have very good English language skills (Toefl level), are you motivated and willing to show above-average commitment? Are you interested in further qualifications in marketing management and market and consumer psychology? Would you like to study in the Rhine-Neckar economic region? Then Ludwigshafen is the right place for you!
We offer you the Master's program International Marketing and Psychology with a Master of Science degree in the winter semester - a high-quality education in an international context, combined with the acquisition of skills for socially responsible and leadership-related action. Practical application and scientific standards are our maxim.
What makes our Master's particularly attractive?
- High-quality teaching of marketing, market and consumer psychology and management know-how
- Manageable study time in just four semesters
- Carefully coordinated curriculum with high practical relevance
- Competent and highly motivated lecturers with good contacts to companies and international teaching and professional experience
- Varied education and learning methods as a mix of lectures, case studies, group work, self-study and projects with companies
- Research teaching in the university's own behavioral science laboratory
- Studying partly in English
- Integrated study abroad at one of our attractive partner universities or a self-selected internship with an international focus
- There is the possibility of obtaining a double degree at the University of the Sunshine Coast(USC) in Queensland/Australia, at the International College of Management(ICMS) in Sidney and at Deakin University in Melbourne. Regular information events are held for this purpose. Further double degree programs are being planned.
- In 2021, we were recognized as a "European University" by the DAAD. Together with the following universities and colleges, we form a joint European university network "European Innovation Alliance", which is funded by the DAAD and BMBF: Satakunta University of Applied Sciences(SAMK) in Rauma, Finland, Tomas Bata University(UTB) in Zlin, Czech Republic, Universidad de Huelva
(UHU), Spain and Universidade do Algarve(UALG) in Faro, Portugal. Further information can be found here. - Intensive supervision in a family atmosphere (maximum course size 20 students)
- Very good career prospects
Who is our target group?
Have you successfully completed a Bachelor's degree in business administration or psychology? Do you want to continue your studies with a Master of Science in International Marketing and Market and Consumer Psychology? Are you aiming for a management position in an international corporation or an internationally oriented medium-sized company? Do you want to work abroad or hold an internationally oriented position in Germany? Our degree program aims to train managers in the fields of marketing and market and consumer psychology in business or in the higher public sector who, in addition to sound management and marketing knowledge, also have excellent intercultural and socially responsible skills.
Study focus: Internationality and intercultural skills
The modules of the Master's program have an explicit international focus. Internationality requires good language skills. We aim to promote this by offering more courses in English.
Our students practise the informal use of English in lectures and discussions. Our aim is not to train them to become "native speakers"; the focus is always on the subject content. Case studies from renowned business schools are a key teaching format. In this way, our students gain skills that can be transferred from the case study situation across company, industry, market and national borders.
We expressly welcome the integration of exchange students (e.g. our Erasmus students at the university) in our Master's courses and for our own students, a stay abroad in a non-German-speaking country is planned in the 3rd semester in order to acquire the most diverse intercultural skills possible through exchange with foreign cultures. Students can either stay abroad at one of our more than 100 partner universities or complete an internship in a non-German-speaking country. Financial support is currently available through the Erasmus program (e.g. between 320 and 420 euros depending on the country chosen).
Information on funding opportunities can be found here.
It is possible to complete a double degree at the University of the Sunshine Coast(USC) in Queensland/Australia, at the International College of Management(ICMS) in Sidney and at Deakin University in Melbourne. Regular information events are held for this purpose. Further double degree programs are being planned. Information events are held regularly to request information material and find out more.
In 2021 we were recognized as a "European University" by the DAAD.
Close links with companies in the metropolitan region
As a student, you can take advantage of the excellent location of our university in the middle of the metropolitan area Rhine-Neckar.
We integrate practical presentations and project work with companies into our education so that our students come into contact with company management and can present and discuss their work in front of these company representatives.
We are pleased that these activities repeatedly provide us with internships and that many students are hired after successfully completing their studies.
You can also take advantage of the opportunity to write your Master's thesis together with a company. We will support you in finding the right balance between high academic standards and a topic that is relevant to the company.
Collaboration on research projects in the fields of marketing & psychology
The experience and results of the research projects carried out by the lecturers flow directly into our training. The department's research institutes play a central role in this. During their studies, they offer our students the opportunity to work on specific application-oriented research projects and to apply and deepen what they have learned in the Master's program. Take advantage of this opportunity!
A cooperative doctorate after the Master's degree
In recent semesters, we have noticed an increasing interest among our graduates in the topic of cooperative doctorates. Several graduates are currently research assistants / doctoral candidates at the Ludwigshafen University of Business and Society in cooperation with lecturers at the Ludwigshafen University of Business and Society and with a university. We will be happy to inform you about the doctoral process at our university and about funding and supervision opportunities.
Contents & Procedure
1st semester
- International Marketing
- International Business Skills
- Intercultural & Business Psychology
- Advanced Research Skills in Marketing
2nd semester
- Marketing Innovation
- Marketing Approaches
- Marketing Psychology
- Advanced Research Skills in Psychology
3rd semester
- International Term
4th semester
- Master Thesis
- Marketing & Psychology Projects
Duration of study:
4 semesters, full-time study
ECTS points:
120
Study admission:
every winter semester, starting from winter semester 2024/25
Course of study:
1st and 2nd semester on-campus phases, in the 3rd semester semester semester abroad or international internship (non-German-speaking countries), Master's thesis and two projects in the 4th semester on-campus
Event language:
German and English
Special features:
- High-quality business marketing specialization in an international context Promotion of intercultural skills and socially responsible action (through international projects and projects in the field of corporate social responsibility)
- Innovative teaching formats, e.g. research in the laboratory
- High practical relevance by using our close contacts to the economy in the metropolitan area Rhine-Neckar
- Advice on a possible further cooperative doctorate at the Ludwigshafen University of Business and Society
Admission requirements
Degree in business administration or psychology (Bachelor's degree with generally 180 ECTS or Diplom), admission procedure via NC Admission
Costs
No tuition fees, only approx. 152.25 € semester fee
Application & Admission
The "Apply" button will take you to a brief guide on how to register and apply for the degree program.
If you are not sure which documents you need to upload to the portal, you will find an overview here:
The team at the Student Service Center (SSC) looks forward to meeting you
The SSC staff responsible for application management advise prospective students on all aspects of the application process. They are the right people to contact for all questions relating to application and admission/access to studies at the Ludwigshafen University of Business and Society.
E-mail: ssc-bewerbung@ 8< SPAM protection, please remove >8 hwg-lu.de
Telephone: +49 621 5203-0
For subject-related questions, please get in touch with the relevant contact person for your desired degree program.
Opening hours of the SSC
Mon. and Tue.
09:30 - 12:00
Thu
09:30 - 12:00 and 14:00 - 16:30
Wed and Fri
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