Prof. Dr. Laura Ehm
Diplom-Kauffrau
Professorship for Marketing
Course of studies Viticulture and Oenology (dual)
Wine Campus Neustadt
+49 (0) 6321/671-570
Office hours: Wednesday, 9 - 11 a.m.
Laura.ehm@ 8< SPAM protection, please remove >8 hwg-lu.de
Teaching areas
- Introduction to business administration
- Marketing and Sales Management
- Consumer behavior and product design
- Market Research and Statistics
- Services marketing
- Wine marketing and wine tourism
Professional career
| Since 2018 | Professor of Marketing at the Ludwigshafen University of Applied Sciences, Neustadt Wine Campus. |
| 2017-2018 | Professor for International Marketing and Sales, Heilbronn University of Applied Sciences |
| 2013-2017 | Inhouse consultant for marketing and sales, Siemens AG |
| 2010-2012 | Consultant on a fee basis, Homburg und Partner |
| 2008-2013 | Academic assistant and doctoral studies, University of Mannheim, Chair of Prof. Homburg, degree Dr. rer. pol. 2013 |
| 2001-2008 | University of Mannheim and Università Bocconi Milan,Studies of Business Administration and Business Education, Degree Dipl.-Kffr. 2008 |
| 2001 | Bilingual Abitur, secondary school at the Paul-von-Denis-Schulzentrum Schifferstadt |
Research focus
- Digitalization in marketing and sales, esp. social media marketing and customer journey management
- Consumer behavior and market research
- Wine marketing and wine tourism
Prof. Ehm is a professor for marketing at the Weincampus Neustadt. On the pages of the Weincampus Neustadt you can find more information about her teaching and research: https://www.weincampus-neustadt.de/forschung/institute-und-professuren/laura-ehm.