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Department of Marketing and Human Resources Management

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Our range of courses

Study program	Form of study	Standard study period	Deadline	NC	Application documents, HS entrance qualification, special features.
Applied Management (B.A.) - (successor course to the BIS integrated degree program)	Full-time Career-integrating Practice-integrating	7 semesters	Winter semester: 31.07., summer semester: 31.01.	NC Free	Application information Checklist Information for vocationally qualified students ⇒ Start in winter semester 2025/26 as successor to the Bachelor's program Berufintegrierendes Studium BIS
Business Administration (B.A.) - Career-integrated study program	Career-integrating	7 semesters		NC Free	Admissonrequirements Information for professionally qualified persons Checklist Note: From winter semester 25/26, admission as a first semester student is no longer possible!
Career-integrating study program in business administration (MBA)	Career-integrating	5 semesters	-	NC Free
Business Taxation and Auditing (B.A.)	Full-time	6 semesters	Winter semester: 01.08., summer semester: 01.02.	NC Free	Online Infotalks
Business Administration with a focus on Finance (B.A.)	Full-time	6 semesters	Winter semester: 01.08., summer semester: 01.02.	NC Free	Online Infotalks
Business Administration with a focus on Logistics (B.A.)	Full-time	6 semesters	Winter semester: 01.08., summer semester: 01.02.	NC Free	Online Infotalks
Business Administration with a focus on Logistics for students from abroad (B.A.)	Full-time	7 semesters	Winter semester: 15.07., summer semester: 15.01.	Locally restricted admission (DOSV)	Online Infotalks
Business Administration with focus on Management, Controlling & Information (B.A.)	Full-time	7 semesters	WiSe: 15.07., SoSe: 15.01.	Locally restricted admission (DOSV)	Numerus Clausus (NC)
Business Administration with a focus on Sustainability Management (B.Sc.)	Full-time	7 semesters	Winter semester: 15.07., summer semester: 15.01.	Locally restricted admission (DOSV)	Numerus Clausus (NC)
Business Innovation Management (MBA)	Part-time	4 semesters	Winter semester: 01.09. Summer semester: 01.03.	NC Free	Application information Checklist Information for professionally qualified persons
Controlling (M.A.)	Full-time	3 semesters	Winter semester: 01.08., summer semester: 01.02.	NC Free
Digital & IT Management (MBA)	Part-time	4 semesters	Winter semester: 01.09. Summer semester: 01.03.	NC Free	Application information Checklist Information for professionally qualified persons
Digital Finance, Strategy & Accounting (MBA)	Distance learning	5 semesters	WiSe: 15.07., SoSe: 15.01.	NC Free	Application via the Central Office for Distance Learning at Universities of Applied Sciences - ZFH
Finance & Accounting (M.A.) - also possible as a double degree	Full-time	4 semesters	Winter semester: 01.08.	NC Free	Online Infotalks
General and International Management (MBA)	Part-time	18 months	30.09.	NC Free	Application via the Transatlantic Institute
Health Economics in Practice Dual (B.Sc.)	Dual	7 semesters	Winter semester: 15.08.	NC Free	A study consultation before applying is recommended Documents to be submitted Declaration on practical phases GiP Qualification for university entrance
Midwifery Science (B.Sc.)	Dual	7 semesters	Winter semester: 23.05.	NC Free	Documents to be submitted HS admission authorization Information on the medical certificate Certificate Application instructions
Innovation Management (M.A.)	Full-time	3 semesters	Winter semester: 01.08., summer semester: 01.02.	NC Free
Innovative Care Practice in Nursing and Midwifery (M.A.).	Full-time	4 semesters	Summer semester: 01.02.	NC Free
International Business Management (MBA)	Distance learning	4 semesters	Winter semester: 30.06.	NC Free	Application via the Central Office for Distance Learning at Universities of Applied Sciences - ZFH
International Business Management East Asia (B.Sc.)	Full-time	8 semesters	Winter semester: 15.07.	Locally restricted admission (DOSV)	Documents to be submitted Qualification for university entrance Further information can be found here
International Human Resources Management (M.Sc.)	Full-time	4 semesters	WiSe: 15.07. SoSe: 15.01	Admission restriction of the university	Numerus Clausus (NC)
International Marketing and Psychology (M.Sc.)	Full-time	4 semester	Winter semester: 15.07.	Admission restriction of the university	Documents to be submitted Numerus Clausus (NC)
International Business Administration dual (B.Sc.)	Dual	6 semesters	Winter semester: 15.07.	NC Free	Documents to be submitted Qualification for university entrance
International Business Administration (MBA)	Distance learning	4 semesters	WiSe: 15.07.	NC Free	Application via the Central Office for Distance Learning at Universities of Applied Sciences - ZFH
International Business Administration with a concentration in Management (B.A.)	Full-time	7 semesters	WiSe: 15.07., SoSe: 15.01.	Locally restricted admission (DOSV)	Numerus Clausus (NC)
International Business Administration and Information Technology dual (B.Sc.)	Dual	6 semesters	Winter semester: 15.07.	NC Free	Documents to be submitted Qualification for university entrance
International Human Resource Management and Organization (B.Sc.)	Full-time	6 semesters	WiSe:15.07., SoSe: 15.01.	Locally restricted admission (DOSV)	Numerus Clausus (NC)
Logistics - International Management & Consulting (MBA)	Distance learning	4 semesters	WiSe: 30.06., SoSe: 15.12.	NC Free	Application via the Central Office for Distance Learning at Universities of Applied Sciences - ZFH
Logistics (M.A.)	Full-time	4 semesters	Winter semester: 01.08.	NC Free	Online Infotalks
Logistics dual (B.A.)	Dual	6 semesters	Winter semester: 01.08.	NC Free	Documents to be submitted HS entrance qualification
Marketing (B.A.)	Full-time	6 semesters	WiSe: 15.07., SoSe: 15.01.	Locally restricted admission (DOSV)	Numerus Clausus (NC)
Nursing (B.Sc.)	Dual	8 semester	Winter semester: 01.08.	NC Free	Documents to be submitted Qualification for university entrance Here you can find information on lateral entry in nursing (application for the summer semester)!
Nursing Education (B.A.)	Full-time	6 semesters	Summer semester: 01.02.	NC Free
Nursing Education (M.A.)	Full-time	3 semesters	Summer semester: 01.02.	NC Free
Social Work (B.A.)	Full-time	7 semesters	WiSe: 15.07.	Locally restricted admission (DOSV)	Documents to be submitted Qualification for university entrance Numerus Clausus (NC)
Social Work (M.A.)	Full-time	3 semesters	SoSe: 31.01.	NC Free
Sustainability Management (M.Sc.)	Full-time	3 semesters	Winter semester: 01.08., summer semester: 01.02.	NC Free
Corporate Management (MBA)	Distance learning	4 semesters	WiSe: 15.07.	NC Free	Application via the Central Office for Distance Learning at Universities of Applied Sciences - ZFH
Healthcare Management - Health Care Management (M.Sc.)	Full-time Dual	3 semesters	Winter semester: 01.08., summer semester: 01.02.	NC Free	Advice in Department I NOTE: Completion of this degree program is also possible on a dual basis.
Viticulture and Enology (M.Sc.)	Full-time Career-integrating	Full-time - 4 semesters / career-integrating - 4 semesters	Winter semester: 31.08.	NC Free	Documents to be submitted Proof of English level B2 Integrated degree program: Employment contract with a company for the duration of the degree program or at least the first practical phase (September-November)
Viticulture & Oenology (B.Sc.)	Dual	6 semesters	Winter semester: 15.07. - for ProSemester participants/Weicampus Neustadt; winter semester: 31.08. - only for applicants with completed winemaking training	NC Free	The application for the ProSemester (upstream training months for applicants who do not yet have a winemaking degree) is made directly at the Weincampus Neustadt Applicants who have completed their training as a winemaker and applicants who have completed the preceding months of training at the Weincampus Neustadt apply via the application portal: Qualification for university entrance Documents to be submitted for trained winemakers / coopers
Wine, Sustainability & Sales (MBA)	Part-time	4 semesters	Winter semester: 31.08.	NC Free	Application Documents-Checklist
Business Informatics (B.Sc.)	Full-time	6 semesters	Winter semester: 01.08., summer semester: 01.02.	NC Free
Business Informatics with a focus on Data Science & Consulting (M.Sc.)	Full-time	4 semesters	WiSe: 15.07., SoSe: 15.01.	Admission restriction of the university
Business Psychology (B.Sc.)	Full-time	6 semesters	WiSe: 15.07. SoSe: 15.01	Locally restricted admission (DOSV)	Numerus Clausus (NC)

Service for students

Professors and teachers

Overview of the professors and teachers of Department 2: Marketing and Human Resources Management

Committees & Structure

Employees

Overview of the employees of Department II.

Dean's List

The Dean's List supports and promotes students with outstanding achievements in Department II.

Virtual tour

360° tour of our surroundings and through our buildings.

Das Team des Studierenden Service Centers (SSC) freut sich auf Dich!

Die Sachbearbeiterinnen und Sachbearbeiter des SSC, die für das Bewerbungsmanagement zuständig sind, beraten Studieninteressierte rund um das Bewerbungsprocedere. Sie sind die richtigen Ansprechpersonen für alle Fragen, die Bewerbung und Zulassung/Zugang zum Studium an der Hochschule für Wirtschaft und Gesellschaft Ludwigshafen betreffen.

E-Mail: ssc-bewerbung@ 8< SPAM protection, please remove >8 hwg-lu.de

Telefon: +49 (0) 621/5203-0

Für fachlich-inhaltliche Fragen wendet Euch bitte an die jeweiligen Ansprechpersonen Eures Wunschstudiengangs.

Visitor address

Ludwigshafen University of Business and Society
Department of Marketing and Human Resource Management
Ernst-Boehe-Str. 6
67059 Ludwigshafen am Rhein

Postal address

Ludwigshafen University of Business and Society
Department of Marketing and Human Resource Management
Ernst-Boehe-Str. 4
67059 Ludwigshafen am Rhein

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Do you want to stand out from the crowd? The AdA certificate is the perfect first step!

New Dean in Department II: Prof. Dr. Elmar Günther

Student statement on the excursus of the Mannheim Labor Court

Department of Marketing and Human Resources Management

No study programs were found for your selection.

Applied Management (B.A.) - (successor course to the BIS integrated degree program)

Business Administration (B.A.) - Career-integrated study program

Career-integrating study program in business administration (MBA)

Business Taxation and Auditing (B.A.)

Business Administration with a focus on Finance (B.A.)

Business Administration with a focus on Logistics (B.A.)

Business Administration with a focus on Logistics for students from abroad (B.A.)

Business Administration with focus on Management, Controlling & Information (B.A.)

Business Administration with a focus on Sustainability Management (B.Sc.)

Business Innovation Management (MBA)

Controlling (M.A.)

Digital & IT Management (MBA)

Digital Finance, Strategy & Accounting (MBA)

Finance & Accounting (M.A.) - also possible as a double degree

General and International Management (MBA)

Health Economics in Practice Dual (B.Sc.)

Midwifery Science (B.Sc.)

Innovation Management (M.A.)

Innovative Care Practice in Nursing and Midwifery (M.A.).

International Business Management (MBA)

International Business Management East Asia (B.Sc.)

International Human Resources Management (M.Sc.)

International Marketing and Psychology (M.Sc.)

International Business Administration dual (B.Sc.)

International Business Administration (MBA)

International Business Administration with a concentration in Management (B.A.)

International Business Administration and Information Technology dual (B.Sc.)

International Human Resource Management and Organization (B.Sc.)

Logistics - International Management & Consulting (MBA)

Logistics (M.A.)

Logistics dual (B.A.)

Marketing (B.A.)

Nursing (B.Sc.)

Nursing Education (B.A.)

Nursing Education (M.A.)

Social Work (B.A.)

Social Work (M.A.)

Sustainability Management (M.Sc.)

Corporate Management (MBA)

Healthcare Management - Health Care Management (M.Sc.)

Viticulture and Enology (M.Sc.)

Viticulture & Oenology (B.Sc.)

Wine, Sustainability & Sales (MBA)

Business Informatics (B.Sc.)

Business Informatics with a focus on Data Science & Consulting (M.Sc.)

Business Psychology (B.Sc.)

Professors and teachers

Committees & Structure

Employees

Dean's List

Virtual tour

Christa Goericke

Janina Dorn

Cécile Esch

Regina Hamacher

Christine Liew

Management Akademie Heidelberg gGmbH

Kathrin Paul

Helen Probst

Sophia Richter

Stephanie Claudia Stier

Veronika Trum

Anna-Maria Uhrig