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Marketing studies

Marketing (B.A.)

Profile

In our marketing degree program, we offer you a uniquely deep and broad marketing science education in addition to teaching you sound business management content. Marketing is a dynamic professional field with diverse strategic and operational decision-making and action areas. They relate primarily to the market, innovation, products and services, distribution, price and communication. Marketing activities are aimed at both domestic and international markets. In addition to functional skills, marketing and market-oriented management also require the ability to manage change. Sustainably effective marketing and the successful assumption of management functions in marketing are therefore inconceivable without well-founded business and management-related knowledge.

 

Career prospects

A marketing degree offers you the best opportunities for a quick career start with a wide range of possibilities. Marketing not only pervades all companies that offer marketable products and/or services, but also affects non-profit organizations such as state, educational, health and charitable institutions. Marketing is now "ubiquitous" with the consequence that many employees and managers in companies are almost always assigned management and project tasks that have a market and marketing connection during their career. For this reason, a marketing degree is an essential step in your professional development and an important door opener for starting your career or for your further professional career.

However, the Bachelor's degree also enables you to qualify for a Master's degree of your choice, such as the consecutive Master's in International Marketing and Psychology (IMP).

 

Study location

In Ludwigshafen, you will study marketing in one of the strongest economic regions in Germany, the metropolitan area Rhine-Neckar. Your advantages at a glance:

  • HWG is internationally networked with over 100 renowned universities and colleges
  • Good supervision ratio: study in small semester groups with direct contact to lecturers
  • manageable, familiar and modern campus atmosphere
  • High level of practical relevance
  • optimal networking with important multinational companies in our region such as BASF and SAP
  • countless leisure, cultural and sports activities
  • attractive recreational opportunities in the Palatinate Forest and Bergstrasse nature parks

Content & procedure

The curriculum of the Marketing degree program is geared towards current and future work and professional situations; it teaches marketing-relevant qualifications that are necessary for coping with work requirements. In addition to practice-relevant general business administration content, comprehensive marketing science expertise (particularly in digital marketing, sustainability, marketing management and international marketing) is taught. There is also a further focus on marketing and business psychology content.

The course has a modular structure, i.e. the modules (subjects or subject combinations) are offered and examined in one semester. In addition to teaching technical and methodological skills, the study program includes the teaching of social and intercultural skills. In the first two semesters, students receive a demanding basic business education. The marketing specialization takes place from the 2nd year onwards. In the 5th semester, students must complete either an internship in Germany or abroad or a semester abroad at one of our 150 partner universities. In the 6th semester, students complete their studies by writing an academic thesis (Bachelor's thesis).

1st semester

  • Fundamentals of economics
  • Fundamentals of mathematics and statistics
  • Basics of economics and psychology (basics of marketing, personnel management, business psychology and soft skills)

2nd semester

  • Value-oriented corporate management (bookkeeping and annual financial statements, cost and performance accounting, investment and financing)
  • Empirical social research
  • Fundamentals of digitalization
  • Business law

3rd semester

  • Methods (quantitative and qualitative methods, market research)
  • Marketing mix (product, price, communication and sales management)
  • Sustainability (CSR and sustainability management, circular economy)

4th semester

  • Marketing psychology (market and consumer psychology, media and advertising psychology)
  • Strategic marketing management (brand management, strategic marketing, supply chain management)
  • Digital marketing (digital business, online marketing)

5th semester

  • Practical semester / semester abroad

6th semester

  • Marketing practice project
  • Compulsory elective module
  • Thesis

Application & Admission

The "Apply" button will take you to a short guide on how to register and apply.

If you are not sure which documents you need to upload to the portal, you will find an overview here:

A list of all types of entrance qualifications can be found here:

Admission

The Bachelor's degree program in Marketing is an admission-restricted degree program. Anyone who has a qualification for university entrance within the meaning of Section 65 (1) and (2) HochSchG (e.g. general higher education entrance qualification, subject-restricted higher education entrance qualification, entrance qualification for universities of applied sciences or an equivalent recognized qualification) is entitled to study on a Bachelor's degree program: Allgemeine Hochschulreife, Fachgebundene Hochschulreife, Fachhochschulreife or a previous education recognized as equivalent) and has not lost the examination entitlement for this degree program.

In view of the requirements in the professional fields of marketing, knowledge of English is desirable.

 

Application

Admission to the Bachelor's degree course in Marketing takes place twice a year. Applications must be received by the Student Service Center of the Ludwigshafen University of Business and Society by 15 January of the current year for the summer semester (lectures begin in March) and by 15 July of the current year for the winter semester (lectures begin in mid-September).

 

Contact

Questions about admisson requirements and application procedures for the Marketing degree program:

Julia Stocker

Studierenden-Service-Center

Ernst-Boehe-Str. 4
67059 Ludwigshafen

C 1.105+49 621 5203-118+49 172 8317948+49 621 5203-196

The team at the Student Service Center (SSC) looks forward to meeting you

The SSC staff responsible for application management advise prospective students on all aspects of the application process. They are the right people to contact for all questions relating to application and admission/access to studies at the Ludwigshafen University of Business and Society.

E-mail: ssc-bewerbung@ 8< SPAM protection, please remove >8 hwg-lu.de

Telephone:  +49 621 5203-0

For subject-related questions, please get in touch with the relevant contact person for your desired degree program.

Opening hours of the SSC

Mon. and Tue.
09:30 - 12:00
Thu
09:30 - 12:00 and 14:00 - 16:30
Wed and Fri
closed

Contact us

Julia Woyke

Profile picture Julia Woyke

Programm Managerin Bachelor Marketing

Ernst-Boehe-Str. 4
67059 Ludwigshafen

C 2.129+49 621 5203-167+49 162 7318793

Prof. Dr. Klaus Blettner

Profile picture Klaus Blettner

DekanFachbereich 2

Ernst-Boehe-Str. 4
67059 Ludwigshafen

SSC

Studierenden Service Center

Ernst-Boehe-Str. 6
67059 Ludwigshafen

C 1. OG+49 621 5203-0