Profile
In a standard period of study of 6 semesters, we offer you an application-oriented psychology degree program at Ludwigshafen University of Applied Sciences, combined with a solid, classical basic education in business administration. This mixture of well-founded, application-oriented psychological knowledge including comprehensive psychological method training includes the teaching of practice-relevant general business content and an integrated semester abroad or internship semester. In addition to practical relevance, this degree program places particular emphasis on the two areas of marketing and human resources. As a student on the Business Psychology degree programs, you will have access to the university's behavioral science laboratory and its wide range of experimental possibilities on campus. This is a central component of the distinctive methodological training.
The obligatory specialization in two areas of psychology, both marketing and personnel psychology, opens up a wide range of future opportunities. The resulting wide range of applications gives you the best chances of starting your career quickly in various industries and companies.
In Ludwigshafen, you will study "WiPsy" at the University of Business and Society in one of the strongest economic regions in Germany, the metropolitan area Rhine-Neckar, which offers countless leisure, cultural and sports activities as well as attractive opportunities for local recreation in the Palatinate Forest and Bergstrasse nature parks.
The Business Psychology degree course is of interest to anyone who would like to study psychology in an application-oriented way and combine this with a solid basic education in economics. The Bachelor of Science degree qualifies you for a Master's degree.
Science up close: The behavioral science laboratory at Ludwigshafen University of Applied Sciences
What does it feel like to be old? Students on the Business Psychology degree programs at Ludwigshafen University of Applied Sciences have the opportunity to explore this question in an impressive way in the "Experimental and Apparative Methods" course. Together with course director Prof. Dr. Cao, the students tested an age simulation suit in the winter semester of 2024 that makes the physical challenges of old age tangible.
A short video about the project shows how movements in everyday life are influenced by the suit and the exciting insights that can be gained. The behavioral science laboratory is an innovative learning space that enables practical work and is available to students at Ludwigshafen University of Applied Sciences.
Do you want to experience science in practice? Then apply now and become part of our university!
Content & procedure
The degree program in Business Psychology (Bachelor of Science) is an admission-restricted degree program. Students are eligible to study a Bachelor's degree program if they have a qualification for university entrance as defined in Section 65 (1) and (2) HochSchG (e.g: Allgemeine Hochschulreife, Fachgebundene Hochschulreife, Fachhochschulreife or a previous education recognized as equivalent) and has not lost the examination entitlement for this degree program.
In view of the requirements in the professional fields of business psychology, knowledge of English is desirable. The degree programs comprises 6 semesters and includes the following content:
Study plan
Fundamentals of economics
12 ECTS
Fundamentals of mathematics and statistics
6 ECTS
Fundamentals of economics and psychology
12 ECTS
Value-oriented corporate management
9 ECTS
Empirical social research
6 ECTS
Psychology I
9 ECTS
Methods I
6 ECTS
Psychology II
12 ECTS
Basics of digitization
9 ECTS
Methods II
9 ECTS
Marketing psychology
9 ECTS
Personnel psychology
9 ECTS
Commercial law
6 ECTS
Integrative practical research project
6 ECTS
Practical semester / semester abroad
30 ECTS
Business Psychology
9 ECTS
Current topics in business psychology
9 ECTS
Thesis
12 ECTS
Faces of Wipsy
"Business psychology combines exactly what I have always been interested in: exciting psychological topics and their application in companies.
I am motivated anew every semester because the content is so practical and varied. I was particularly inspired by the moment when I realized how much better I could really understand human behaviour.
Looking back, choosing this degree program was exactly what I was looking for."
"After my apprenticeship and a few years at work, my thirst for knowledge, my curiosity and my desire for an academic education led me to study.
The fact that I now understand statistics, even though I had hardly had any contact with it before, is a real success for me. For me, business psychology means grasping psychological correlations, critically questioning them and continuously sharpening my view of people and society."
"For me, studying business psychology means growing and learning together in a group in the face of challenges.
Being able to implement work-life balance in companies is what motivates me to continue.
Do you want to do something that will become increasingly important in the future? Apply as a WiPsy at the HWG-LU!"
"For me, studying means daring to try something new and taking a new path for my own professional future. My moment of success in my studies is that I actually managed to pass math and statistics at the first attempt and now I even enjoy it.
It's also a great feeling how we stick together in the degree programs and support each other to get through it together."
Application & Admission
This degree program is admission restricted. All important information about the Numerus Clausus (NC) can be found here.
The "Apply" button will take you to a short guide on how to register and apply for the degree program.
If you are not sure which documents you need to upload to the university portal, you can find an overview here:
You can find a list of all types of entrance qualifications here:
General application forms:
Admission to the Bachelor's degree program in Business Psychology takes place in the summer and winter semesters. Applications must be submitted on time
- for the summer semester by January 15 of the current year (lectures start in March)
- for the winter semester by July 15 of the current year (lectures start at the end of September)
at the Student Service Center of the Ludwigshafen University of Business and Society.
For information on application and admission modalities, please contact the following person:
Anika Regehr
Student Service Center (SSC) - Application Management
Tel.: 0621/5203 247
anika.regehr@ 8< SPAM protection, please remove >8 hwg-lu.de
Applicants who have not obtained their first qualification for university entrance (e.g. Abitur) and/or their completed university degree in the German education system should contact the International Affairs staff.
Here you will find the link to the application page and the online application:
- Documents to be submitted (2 MB, PDF)
- HS entrance qualification (2 MB, PDF)
We look forward to seeing you!
The Student Service Center (SSC) team is here to help you with any questions you may have about applications and admission.
Whether you need help with the application process or are unsure which documents are required, you’ll find expert support here.
By phone and email (all day)
Email: ssc-bewerbung@ 8< SPAM protection, please remove >8 hwg-lu.de
Phone: +49 621 5203-0
In-Person Appointments
Mon and Tue: 9 :30 a.m. – 12:00 p.m.
Thu: 9 :30 a.m. – 12:00 p.m. and 2:00 p.m. – 4:30 p.m.
Wed and Fri: closed
If you have questions about the content or focus areas of a specific degree program, the respective program managers for your desired program will be happy to assist you. You can find their contact information below.
