Profile
In a standard period of study of 6 semesters, we offer you an application-oriented psychology degree program at Ludwigshafen University of Applied Sciences, combined with a solid, classical basic education in economics. This mixture of well-founded, application-oriented psychological knowledge, including comprehensive psychological methods training, includes the teaching of practice-relevant general business content and an integrated semester abroad or internship semester. In addition to practical relevance, this degree program places particular emphasis on the two areas of marketing and human resources. As a student on the Business Psychology degree programs, you will have access to the university's behavioral science laboratory on campus and its wide range of experimental possibilities. This represents a central component of the distinctive methodological training.
The compulsory specialization in two areas of psychology, both marketing psychology and personnel psychology, opens up a wide range of opportunities for you in the future. The resulting wide range of applications will give you the best chances of starting your career quickly in various sectors and companies.
In Ludwigshafen, you will study "WiPsy" at the University of Business and Society in one of the strongest economic regions in Germany, the metropolitan area Rhine-Neckar, which offers countless leisure, cultural and sports activities as well as attractive recreational opportunities in the Palatinate Forest and Bergstrasse nature parks.
The Business Psychology degree course is of interest to anyone who would like to study psychology in an application-oriented way and combine this with a solid basic education in economics. The Bachelor of Science degree qualifies you for a Master's degree.
Science up close: The behavioral science laboratory at Ludwigshafen University of Applied Sciences
What does it feel like to be old? Students on the Business Psychology degree programs at Ludwigshafen University of Applied Sciences have the opportunity to explore this question in an impressive way in the "Experimental and Apparative Methods" course. Together with course director Prof. Dr. Cao, the students tested an age simulation suit in the winter semester of 2024 that makes the physical challenges of old age tangible.
A short video about the project shows how movements in everyday life are influenced by the suit and the exciting insights that can be gained. The behavioral science laboratory is an innovative learning space that enables practical work and is available to students at Ludwigshafen University of Applied Sciences.
Do you want to experience science in practice? Then apply now and become part of our university!
Content & procedure
The degree program in Business Psychology (Bachelor of Science) is an admission-restricted degree program. Students are eligible to study a Bachelor's degree program if they have a qualification for university entrance as defined in Section 65 (1) and (2) HochSchG (e.g: Allgemeine Hochschulreife, Fachgebundene Hochschulreife, Fachhochschulreife or a previous education recognized as equivalent) and has not lost the examination entitlement for this degree program.
In view of the requirements in the professional fields of business psychology, knowledge of English is desirable. The degree programs comprises 6 semesters and includes the following contents:
1st semester
- Fundamentals of economics
- Fundamentals of mathematics and statistics
- Fundamentals of economics and psychology
2nd semester
- Value-oriented corporate management
- Empirical social research
- Psychology I
- Methods I
3rd semester
- Psychology II
- Fundamentals of digitalization
- Methods II
4th semester
- Marketing Psychology
- Personnel Psychology
- Business law
- Integrative practice/research project
5th semester
- Practical semester / semester abroad
6th semester
- Business Psychology
- Current topics in business psychology
- Thesis
Faces of Wipsy
"Business psychology combines exactly what I have always been interested in: exciting psychological topics and their application in companies.
I am motivated anew every semester because the content is so practical and varied. I was particularly inspired by the moment when I realized how much better I could really understand human behaviour.
Looking back, choosing this degree program was exactly what I was looking for."
"After my apprenticeship and a few years at work, my thirst for knowledge, my curiosity and my desire for an academic education led me to study.
The fact that I now understand statistics, even though I had hardly had any contact with it before, is a real success for me. For me, business psychology means grasping psychological correlations, critically questioning them and continuously sharpening my view of people and society."
"For me, studying business psychology means growing and learning together in a group in the face of challenges.
Being able to implement work-life balance in companies is what motivates me to continue.
Do you want to do something that will become increasingly important in the future? Apply as a WiPsy at the HWG-LU!"
"For me, studying means daring to try something new and taking a new path for my own professional future. My moment of success in my studies is that I actually managed to pass math and statistics at the first attempt and now I even enjoy it.
It's also a great feeling how we stick together in the degree programs and support each other to get through it together."
Application & Admission
The "Apply" button will take you to a brief guide on how to register and apply for the degree program.
If you are not sure which documents you need to upload to the university portal, you can find an overview here:
A list of all types of entrance qualifications can be found here:
General application forms:
Admission to the Bachelor's degree program in Business Psychology takes place in the summer and winter semesters. Applications must be submitted on time
- for the summer semester by January 15 of the current year (lectures start in March)
- for the winter semester by July 15 of the current year (lectures start at the end of September)
at the Student Service Center of the Ludwigshafen University of Business and Society.
For information on the application and admission procedures, please contact the following address:
Julia Stocker
StudentServiceCenter
Room: A 027
Phone: 0621/5203 118
Fax: 0621/5203 196
Applicants who have not obtained their first qualification for university entrance (e.g. Abitur) and/or their completed university degree in the German education system should contact the International Affairs staff.
Here you will find the link to the application page and the online application:
- Documents to be submitted (2 MB, PDF)
- HS entrance qualification (2 MB, PDF)
The team at the Student Service Center (SSC) looks forward to meeting you
The SSC staff responsible for application management advise prospective students on all aspects of the application process. They are the right people to contact for all questions relating to application and admission/access to studies at the Ludwigshafen University of Business and Society.
E-mail: ssc-bewerbung@ 8< SPAM protection, please remove >8 hwg-lu.de
Telephone: +49 621 5203-0
For subject-related questions, please get in touch with the relevant contact person for your desired degree program.
Opening hours of the SSC
Mon. and Tue.
09:30 - 12:00
Thu
09:30 - 12:00 and 14:00 - 16:30
Wed and Fri
closed
