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Business Psychology (B. Sc.)

Bachelor Business Psychology - Short Profile

  • Degree: Bachelor of Science (B. Sc.) accredited by AQAS
  • Type of study: Full-time
  • Duration: 6 semesters
  • ECTS points: 180
  • Admission: Winter and summer semester
  • Application deadline: SS until January 15, WS until July 15
  • Start of studies: Mid-March and mid-September
  • Costs: No tuition fees, only approx. 152.25 € semester contribution
  • Special features: Mixture of a solid basic education in economics with  application-oriented psychological knowledge, including comprehensive methodological training and an integrated semester abroad or internship.

Your alternative to traditional psychology studies

In a standard period of study of 6 semesters, we offer you an application-oriented psychology degree program combined with a solid, classical basic education in economics. This mixture of well-founded, application-oriented psychological knowledge, including comprehensive psychological methods training, includes the teaching of practice-relevant general business content and an integrated semester abroad or internship semester. In addition to practical relevance, particular attention is paid to the two areas of marketing and human resources. As a student on the Business Psychology degree programs, you will have access to the university's behavioral science laboratory and its wide range of experimental possibilities. This represents a central component of the distinctive methodological training of this degree program.

The obligatory specialization in two areas, both marketing and personnel psychology, opens up a wide range of future opportunities.

The resulting wide range of applications gives you the best chances of starting your career quickly with a variety of opportunities. However, the Bachelor's degree also enables you to qualify for a Master's degree of your choice.

In Ludwigshafen, you will study "WiPsy" in one of the strongest economic regions in Germany, the metropolitan area Rhine-Neckar, which offers countless leisure, cultural and sports activities as well as attractive opportunities for local recreation in the Palatinate Forest and Bergstrasse nature parks.

Who is the course of study for?

The course is of interest to anyone who would like to study psychology in an application-oriented way and combine this with a solid basic education in economics.

Induction week summer semester 2024 (Monday 04.03.24 - Friday 08.03.24)

Dear first-year students,

We look forward to welcoming you to the Business Psychology degree programs. To ensure that you have a good start to your studies, you should definitely take part in the introductory week.


Be sure to bring your laptop to the introduction to the IT systems on Wednesday, March 6. You will also need your laptop for other events and examinations. 

Tablets and cell phones are not suitable for this purpose.



Be sure to take advantage of the math pre-course. This will take place online in the week before the introductory week, from 26.02.2024 to 01.03.2024.

Further information on the math pre-course: https://www.hwg-lu.de/mathe-vorkurs#s|math%20precourse

HWG LU expands its portfolio with a new Bachelor's degree program / High demand and excellent career prospects

The Ludwigshafen University of Business and Society (HWG LU) has started the 2023/24 winter semester with a new Bachelor's degree course in Business Psychology. The number of applicants shows that the new course has met with lively demand: Almost 600 applications were received for the originally planned 35 study places. The first cohort, which started at the beginning of the semester in September, was ultimately 40 strong.

"The Bachelor's degree course in Business Psychology is designed to address the critical and growing needs of business and society in a rapidly changing world. Given these dynamics, it is essential that we understand not only the business aspects, but also the psychological processes behind human behavior in business contexts. This is where our new degree program in Business Psychology comes in," said Prof. Dr. Klaus Blettner at the opening ceremony last Thursday.

Launch of the degree programs in just 18 months

The Dean of the Department of Marketing and Human Resource Management was delighted with the small success story that the new degree program has already achieved. Blettner was referring not only to the great response from applicants, but also to the fact that his department was able to launch the new program in a very short time. There were just 18 months between the idea and the start of the course - "lightning speed by university standards".

The other speakers explained why the new degree program is already enjoying such great popularity at the start: Prof. Dr. Ullrich Günther from Leuphana University Lüneburg, who is considered a pioneer for business psychology degree programs in Germany, contributed the keynote speech to the opening ceremony and spoke about the development and prospects of his field. For him, a university of applied sciences (HAW) is the right place to study in order to do justice to the complexity of business psychology, which he attributes not least to the practical relevance of the lecturers. Ullrich Günther promised the invited students of the first cohort perspectives on various levels and appealed to them not only to focus on the subject matter during their new studies, but also to use this important phase of personal development to develop values and social orientation.

Excellent prospects for prospective business psychologists

The fact that business psychology is a very exciting field and that human behavior in an economic context cannot always be explained rationally was subsequently demonstrated by Prof. Dr. Gerhard Raab in his inspiring lecture. The expert in the field of neuroeconomics and consumer psychology at the HWG LU used practical examples and findings to show in a sometimes astonishing way how consumer behavior can be better classified and applied to business management.

All speakers agreed on one thing: with a Bachelor's degree in Business Psychology, students will be in high demand on the job market and have excellent prospects in companies and social organizations. Conversely, an application-oriented degree in psychology in the context of business administration is a valuable and promising addition to the portfolio of HWG LU with its focus on business administration, social and health care. "The establishment of this new degree program marks an important milestone in the development of our university and reflects our constant efforts to create excellent and contemporary educational opportunities for our students," said Klaus Blettner.

Studying Business Psychology at the HWG LU

The new degree programs in Business Psychology (B.Sc.) at the HGW LU combines the sciences of psychology and business and offers students a sound and practical education. Comprehensive methodological training as well as social and intercultural skills round off the general business content and psychological knowledge. In addition, students at the HGW LU have access to an excellently equipped behavioral science research laboratory. The HWG LU is the first state university in Rhineland-Palatinate to offer a degree course in business psychology; courses start in the winter and summer semesters.

More information at: www.hwg-lu.de/studium/bachelor/wirtschaftspsychologie-studium

Subject contact:
Ludwigshafen University of Business and Society
Anna-Maria Uhrig
Program Manager Business Psychology
Tel. 0621 5203 - 329

Admission requirements for the Business Psychology degree program

The Bachelor's degree program in Business Psychology is an admission-restricted degree program. Anyone who has a qualification for university entrance within the meaning of § 65 Para. 1 and 2 HochSchG (e.g: Allgemeine Hochschulreife, Fachgebundene Hochschulreife, Fachhochschulreife or a previous education recognized as equivalent ) and has not lost the right to take examinations for this degree program.

In view of the requirements in the professional fields of business psychology, knowledge of English is desirable.


Downloads for the Business Psychology degree program


Application for the Business Psychology degree program

Admission to the Bachelor's degree program in Business Psychology takes place in the summer and winter semesters. Applications must be submitted by the deadline

  • for the summer semester by January 15 of the current year (lectures start in March)
  • for the winter semester by July 15 of the current year (lectures start at the end of September)

at the Student Service Center of the Ludwigshafen University of Business and Society.

For information on application and admission procedures, please contact Ms. Stocker.

Julia Stocker
Room:  A 027
Phone: 0621/5203 118
Fax: 0621/5203 196 
Julia.Stocker@ 8< SPAM protection, please remove >8 hwg-lu.de

Here you will find the link to the application page and the online application:

To the application

Applicants who have not obtained their first qualification for university entrance (e.g. Abitur) and/or their completed university degree in the German education system should contact the staff at International Affairs.

    Questions regarding admisson requirements and application procedures for the Business Psychology degree program

    Julia Stocker
    Room: A 027
    Phone: 0621/5203 118
    Fax: 0621/5203 196 


    Questions about enrolment/exmatriculation, re-registration, leave of absence, clearance certificate, examination registration, examination procedure, examination attempts, sick notes, entries of examination results, preparation of grade transcripts, final theses, their deadlines (registration/submission/extension) and the preparation of final certificates for the Business Psychology degree program.

    Lisa Weygoldt
    Room:  A 25a
    Tel.: 0621/5203 331


    Questions about the organization of the department, contact persons in the department/degree programs, departmental examination board

    Christa Goericke
    Secretariat FB II
    Room: B 213
    Tel.: 0621/5203 155
    Fax: 0621/5203 162


    Questions about the Business Psychology program, the course of studies and the recognition of examinations

    Anna-Maria Uhrig
    Program Manager
    Room:  B 215
    Phone: 0621/ 5203 329


    Anna-Maria Uhrig

    Profile picture Anna-Maria Uhrig

    Programm Managerin

    Ernst-Boehe-Str. 4
    67059 Ludwigshafen

    C 2.129+49 621 5203-329