Prof. Dr. Klaus Blettner
Dean of Department II: Marketing and Human Resource Management
Diplom-Kaufmann
Professorship for General Business Administration, in particular Marketing
Degree programs in Marketing and International Marketing Management
C 2.220
+49 (0) 621/5203-363
klaus.blettner@ 8< SPAM protection, please remove >8 hwg-lu.de
Teaching areas
- International Sales Management
- Digital Business
- Entrepreneurship
- Corporate Social Responsibility
Areas of interest
- Digital Business Models
- Digitalization in Marketing and Sales
- Higher Education Management
- Business Philosophy
Functions at the university
- Dean of the Department of Marketing and Human Resource Management (since 2012)
- Chairman of the examination board of the department (since 2012)
- Member of the University Senate (since 2011)
- Member of the faculty council (since 2011)
- Head of the Bachelor Marketing program (since 2011)
Professional career
since 2011 | Professorship for General Business Administration, in particular Marketing at the Ludwigshafen University of Applied Sciences |
2006 | Sales Director DACH/CEE/Russia at Bentley Systems, Inc. |
2002 | Commercial Director at GEF-RIS AG |
2000 | Director Corporate Finance at APCON Business Consulting |
2000 | Senior Consultant at TellSell Consulting GmbH for Marketing and Sales |
1997 | Doctorate (Dr. rer. pol.) at the University of Trier, subject: Structural change in goods distribution |
1996 | Managing Director at INMIT-Institut für Mittelstandsökonomie at the University of Trier |
1993 | Research associate at the Chair for Economics of Small and Medium-Sized Enterprises, University of Trier |
1990 | Major studies in business administration at the University of Trier, focus on personnel and organization, elective: competition law, degree: Diplom-Kaufmann (1993) |
1988 | Undergraduate studies in Economics at the Rheinische Friedrich-Wilhelms-University of Bonn, Vordiplom 1990 |
Memberships
- Advisory Board of the Rhine-Neckar Marketing Club
- Advisory Board of the Ludwigshafen Marketing Association
- Ludwigshafen Chamber of Commerce and Industry