In the planning phase, the (concrete) goals and the processes and measures necessary to ensure quality are defined, including the resources required to achieve them.

At the program level, for example, this means that a program determines what competencies a student should possess by the end of his or her studies (qualification goals) and how these are to be achieved (goal and measure development). The curriculum is then designed accordingly, didactic concepts designed, etc. (process design). The results are fixed in the respective study program concept as well as the goal documentation.

Goal development in the context of quality assurance and development supports this development process and takes place not only in the context of the development of new study programs, but in particular also in the further development of an existing study program and can also be transferred to the department, the university, the central units and the research area.