As part of the research project "Humanoid Robots: Sustainable Acceptance and Use", the Pepper robot will be available to students in the Behavioral Science Research Laboratory at HWG LU in the future.
In mid-December 2023, students of the dual Bachelor's degree program "International Business Administration and Information Technology" (IBAIT) were able to welcome the humanoid robot Pepper to the Ludwigshafen University of Business and Society (HWG LU) as part of the research seminar "Neuroeconomics, Customer Behavior and Information Technology" led by Prof. Dr. Gerhard Raab.
The acquisition of the humanoid robot was made possible by funding from the Rhineland-Palatinate Ministry of Science from the HAW-direkt program for the research project "Humanoid Robots: Sustainable Acceptance and Use". The subject of the research project includes a study in cooperation with the Wilhelm-Hack-Museum Ludwigshafen on the use of humanoid robots in the cultural sector and in the field of inpatient care in collaboration with Prof. Dr. Esther Berkemer, Professor of Nursing Science at the Department of Social and Health Care.
The humanoid robot Pepper is a further component of the equipment of the Behavioral Science Research Laboratory of the HWG LU. Thanks to funding from the Carl Zeiss Foundation, the research laboratory has equipment and the corresponding software that enable biopsychological measurements and examinations such as EEG and EDA. The equipment also includes the latest eye-tracking systems, age simulation suits and bio- and neurofeedback. It also has two test rooms separated by a one-way mirror (observation laboratory), which are suitable for qualitative studies and training in conducting customer and employee interviews. The use of the Behavioral Science Research Laboratory is open to all employees of the university for education and research.
Ludwigshafen University of Business and Society
Department of Marketing & Human Resources Management
Prof. Dr. Gerhard Raab
Professorship of Business Administration, in particular Marketing and Business Psychology
Head of the Behavioral Science Research Laboratory
E-mail: gerhard.raab@ 8< SPAM protection, please remove >8 hwg-lu.de