Direkt zum Inhalt springen

Quicklinks

Symbol photo

Navigation (path)

Home > Organization > Departments > Department of Marketing and Human Resources Management > Professors and Lecturers > Prof. Dr. Marc Dreßler
…
Print page

Prof. Dr. Marc Dreßler

Prof. Dr. Marc Dreßler
Prof. Dr. Marc Dreßler

Professorship of Business Administration, in particular Management
Winegrowing course & Oenology (dual)

 A1-105 (Neustadt Wine Campus)
 +49 (0) 6321/671-546
marc.dressler@ 8< SPAM protection, please remove >8 hwg-lu.de

Teaching areas

  • General business administration
  • Corporate Management
  • Human Resources Management
  • Investment & Financing
  • Development of export markets
  • Interdisciplinary Seminar Marketing/Oenology
  • Project Management
  • Rhetoric and presentation
  • Practical projects in business administration/marketing

Research focus

  • Strategy
  • Innovation
  • Organization
  • Case studies
  • Liberalization effects

Professional career

since 2012Head of the dual bachelor program "Viticulture and Oenology
since 2010Professorship for Business Administration, in particular Management at the Ludwigshafen University of Applied Sciences
2001-2010Managing Partner and Senior Partner of the strategy consultancy Corporate Value Associates, responsible for the German-speaking regions
2000-2001Founding partner and managing partner of Orange Business Partners
1995 - 2000Bossard Consultants, then Gemini Consulting, Principal
1993-1995Doctorate and assistant to chair of organization
1992-1993Master of Business Administration studies and assistant to the Chair of International Management/Statistics
1988-1992Business studies in Nuremberg and Dresdner Bank AG
1986-1988Apprenticeship as banker at Deutsche Bank AG

Memberships

  • Editorial board ITWM
  • Research Association of German Viticulture (FDW)
  • Advisory board German Institute for Sustainable Development e.V. (DINE)
  • Jury member election of the German Wine Queen

Publications

  • Hospital collaborations: A case study analysis of collaborative projects. Betriebswirtschaftliche Forschungsergebnisse Vol. 116, Duncker & Humblot, 2000.
  • Strategic business management in the wine industry, Tagungsband 64. Pfälzische Weinbautage; January 2011; pp. 56 - 58.
  • Business handover as a challenge, Der Deutsche Weinbau; June 2011; No. 12; pp. 28 - 31.
  • Pole position distribution, Mittelpunkt; 2/2012; pp. 22-23.
  • Innovative wine world: the "active customer. Der Deutsche Weinbau, March 2012; no. 6; pp. 16-18.
  • Innovation focus and capacity challenge of small entrepreneurs - looking at German wineries. Conference Proceedings ITWM, Dijon, June 2012.
  • Wine education of the future. Der Deutsche Weinbau, June 2012, no. 12, p. 10.
  • Future in Organic Viticulture: Strategies - Innovation - Sustainability, Proceedings 66th Palatinate Viticulture Days; January 2013; pp. 51-54.
  • Global Wine Markets: The German Wine Market in: Escuela Técnica Superior de Ingenieros Agrónomos (ed.): La Economía Del Vino En España Y En El Mundo, publication date: June 2013.
  • Strategic Leadership in the Wine Industry, Der Deutsche Weinbau, February 2013, No. 4, pp. 34-37.
  • Organic viticulture: positioning analyses, Der Deutsche Weinbau, March 2013, No. 5, pp. 16-18.
  • Farm biodiversity - strategic planning and activities to secure the future. The German Wine Magazine, May 2013, No. 10.
Dreßler, M., Bogonos, M., Engler, B., Dabbert, S., Oberhofer, J..
  • How liberalization of planting rights will affect the wine sector of Rheinland-Pfalz: a partial equilibrium analysis, Conference Proceedings AAWE 2012, Working paper No. 115.
Dreßler, M., Große-Peclum, K.-H.
  • Coaching at HVB - Realization of a sales offensive. Coaching - Durch systemisches Denken zu innovativer Personalentwicklung, Ed.: W. Backhausen /J.P. Thommen; 3rd edition; Gabler Verlag; 2006; pp. 367 - 387.
Dreßler, M., Kost, A..  
  • Strategic challenges in the German wine market for a cooperative - the case of Winzergenossenschaft Westhofen, case study with teaching note.
Dreßler, M., Oberhofer, J.. 
  • New simulation model for area potentials, Der Deutsche Weinbau, October 2012, No. 21, pp. 18-20.
  • Planting rights - "more" and "different" is possible, Das Deutsche Weinmagazin, October 2012, No. 21, pp. 13-15.
  • What vineyard area is possible in Rhineland-Palatinate? Die Winzer-Zeitschrift, December 2012, No. 12, pp. 36-37.
  • Vineyard potentials in Rhineland-Palatinate after discontinuation of planting rights, DLR Rheinpfalz aktuell 2012, reporting period June 2011 - July 2012, pp. 23-24.
Dreßler, M., Vassiliadis, C..
  • Increasing performance in the service business, Journal of Controlling and Innovation - Special Issue 2006; pp. 30 - 36.
  • Strategic growth in wealth management - the centers of prosperity, Die Bank; November 2006; pp. 36 - 43.
To top