Sustainability is one of the central demands of our time. In his latest publication, Dr. Marc Dreßler, Professor of Business Administration, in particular Management, at HWG LU and head of the MBA program Wine, Sustainability & Sales at Weincampus Neustadt, addresses the topic "Sustainable entrepreneurship - strategic management using the example of the wine industry". The book provides small and medium-sized businesses, start-ups and students with management skills for goal-oriented, strategic sustainability management - accompanied by visual and virtual support and by numerous current practical examples.
Dreßler is firmly convinced that strategic management should not be seen as a burden but as an enrichment, and that a sustainable perspective ensures long-term entrepreneurial success.
About the author
Prof. Dr. Marc Dreßler is Professor of Business Administration at the Ludwigshafen University of Applied Sciences and Director of the MBA program Wine, Sustainability & Sales. He has been teaching and researching at the Weincampus Neustadt for over 10 years and is particularly dedicated to the topics of sustainability and entrepreneurship.
