• High-quality business marketing specialization in an international context Promotion of intercultural skills and socially responsible action (through international projects and projects in the field of corporate social responsibility)
• Innovative teaching formats, e.g. research in the laboratory
• High practical relevance by using our close contacts to the economy in the metropolitan area Rhine-Neckar
• Advice on a possible further cooperative doctorate at the Ludwigshafen University of Business and Society

Admission requirements