Prof. Dr. Andreas Seufert
Diplom-Kaufmann
"Professor of Business Administration, in particular Information Management
Data-Driven Decision Making - Business Intelligence - Artificial Intelligence - Corporate Management"
C1.200
+49 (0) 621/5203-202
andreas.seufert@ 8< SPAM protection, please remove >8 hwg-lu.de
My work focuses on the question of how data, analytics and artificial intelligence can contribute to more effective corporate management and better decisions.
My focus is on the interface between business intelligence, artificial intelligence and innovative corporate management. This involves both the potential of better data and technologies and their embedding in decision-making processes.
As Professor of Information Management at the Ludwigshafen University of Business and Society and Director of the Business Innovation Lab, the combination of research, education, training and transfer plays a central role for me.
You can find more information on LinkedIn and the Business Innovation Lab
Teaching areas
- Business intelligence, machine learning and artificial intelligence
- Corporate management and digital transformation
- Data-driven business models and business model innovation
Research focus
- Business intelligence and analytical AI in corporate management and management decisions
- Generative AI in corporate management and management decisions
- AI agents in corporate management and management decisions, in particular AI-supported decision support, human oversight and governance
- Digital transformation and data-driven business model innovation
Roles and networks
- Professor of Business Administration, in particular Information Management, HWG Ludwigshafen
- Director, Business Innovation Lab.
- Manager, ICV Expert Group Analytics & Controlling (International Controller Association)
- Co-Chair, AI/ML FP&A Committee
Professional career
| since 2024 | Co-Chair AI/ML FP&A Committee |
| since 2017 | Director of the Business Innovation Lab https://business-innovation-lab.de/ |
| since 2005 | Head of the Controlling & Analytics Community |
| since 2002 | Professor of Business Administration, in particular Information Management at the Ludwigshafen University of Business and Society |
| 2003-2022 | Director of the Institute for Business Intelligence |
| 2011-2020 | Visiting Professor for Business Intelligence/ Big Data at Steinbeis University Berlin |
| 2001 | Manager Strategy and Business Architecture at Accenture GmbH, Germany |
| 1999 | Faculty Development Program of the University of St. Gallen at the Massachusetts Institute of Technology / Sloan School of Management, Cambridge, Massachusetts, USA |
| 1997-1999 | Co-founder and project manager of the KnowledgeSource Research Center at the University of St. Gallen (HSG), Switzerland |
| 1997-2000 | Full-time lecturer in information management at the University of St. Gallen (HSG), Switzerland |
| 1994-1997 | Doctoral studies at the University of St. Gallen, Switzerland |
| 1988-1993 | Studied business administration with a focus on business informatics, auditing and taxation at the University of Erlangen-Nuremberg, Germany |
| 1986-1988 | Apprenticeship as an industrial clerk at Überlandwerke Unterfranken, Würzburg, Germany |