News
Attending BASF's Apprenticeship Day
On Saturday, September 24, 2022, BASF once again opened its doors at the Ludwigshafen site to give young people an insight into working life and training opportunities at BASF. At Gate 11, where the training department provided information at several booths, interested young people and their parents explored the practical presentation of the more than 30 different apprenticeships and dual study programs.
Presentations included reports on the changing professional world in IT and how BASF SE is shaping training along the digital transformation. Both the trainers and several trainees were available for discussions. Young people with specific career aspirations had the opportunity to have applications reviewed directly on site.
The opportunity to inquire with our students from IBA and IBAIT and also to talk to those responsible for the study program was used with great enthusiasm. Prof. Dr. Gerhard Raab and Kathrin Paul, along with some students, presented the dual degree programs:
"Internationale Betriebswirtschaftslehre -International Business Administration (IBA)"(B.Sc.) and "Internationale Wirtschaftsinformatik -International Business Administration and Information Technology (IBAIT)"(B.Sc.).
The combination of six semesters, practical phases in a partner company from the business world as well as a stay abroad offers both practice-oriented and internationally oriented courses of study an excellent entry into many professional fields. BASF SE and the Ludwigshafen University of Applied Sciences have been working together as cooperation partners for more than 25 years.
Interested students apply directly to the company (see the pages for IBA & IBAIT). The program starts once a year, on August 1. Applications can already be submitted for the IBA and IBAIT programs for the start of training in 2023.
Finally abroad again ! - After two years of pandemic break, IBAIT students travel to the University of West Florida
In May 2022, IBAIT students were able to experience abroad again after it had to be cancelled for two years due to pandemic. The joy of the students was great! The fourth semester is scheduled for study abroad, with an initial six weeks at HWG in Ludwigshafen followed by travel.
The IBAIT students spent eleven weeks at the University of West Florida in Pensacola (UWF) and is based on a long-standing partnership between UWF's College of Business and the Transatlantic Institute of the Ludwigshafen University of Applied Sciences (HWG). During their stay abroad they attended lectures in the subjects "Supply-Chain Management", "E-Business", "Artificial Intelligence" and "Business Intelligence". Moreover, there were additional program items, such as visiting the "Center for Cybersecurity", "Andrews Institute for Orthopedics & Sports Medicine", "Event at the Pensacola Museum of Art", "Honorary Pensacola Citizen Ceremony", "Blue Wahoo's Baseball Game" and many more cultural impressions.
Typically, there were two days a week when students had lectures all day. Three days a week there was a program organized by the "University Staff" at UWF. This was, for example, a visit to various museums, a trip to the Rotary Club, a visit to a baseball game, or weekly exciting lectures on various topics on the UWF campus. After the excursions, homework or group work was worked on or free time was spent with fellow students/friends.
Through the many joint activities, a real "team feeling" emerged, which was also clearly perceptible for the lecturers and staff on site and intensified the experience of the trip.
Till Müller and Simona Aich achieved a special distinction during this study visit. Under the guidance of Prof. Dr. Burch (UWF), they submitted a scientific article to the Information Systems Audit and Control Association (ISACA) Journal and hope to publish it there.
The farewell ceremony was also a highlight, which can be seen via the video (3 min) below.
Special thanks to the IBAIT partner companies BASF SE, BASF Digital Solutions GmbH and SAP SE for funding the study visit during the semester abroad.
Recognizing Outperformers - UWF Lecture at international lecture series: "How to pick the next Facebook?"
To mark the 50th anniversary of HWG Ludwigshafen, the International Affairs Department together with the Transatlantic Institute offers an international lecture series with selected partner universities. On June 17, 2021, the guest lecture of the University of West Florida (UWF) took place in this series:
Ms. Melissa Brode, as Associate Dean and Director of Graduate Programs of the College for Business at UWF, gave an overview of the long-standing cooperation and especially the direction of the successful MBA program with the Transatlantic Institute. UWF, which was founded in 1963, currently has five academic colleges and a variety of bachelor's, master's and doctoral programs. HWG LU's Transatlantic Institute, led by Prof. Gerhard Raab as executive director and Kathrin Paul as managing director, has a long-standing partnership with UWF that is kept alive with many reciprocal visits. The lecture series is of particular interest to students of the BIP program, as universities are presented which can be attended as part of the dual BIP program (International Business Administration (IBA), International Business Informatics - International Business Administration and Information Technology (IBAIT)) to obtain a U.S. MBA degree.
The introduction of the university was followed by an exciting finance lecture by Prof. Dr. Kwan-Chen Ma (Professor of Finance) on "How to Pick the Next Facebook?" The lecture took a close look at the interplay between business strategy and stock performance. In the context of investment banking, the question is whether outperformers can be identified at an early stage so that a favorable investment is still possible. Prof. Ma compared the share price performance of public companies listed on the Stock Exchange or included in major indices with the significance of the innovative business models for the competition and what growth prospects are discernible. In the process, Prof. Ma and his students have compiled some interesting criteria. In addition to well-known characteristics such as "disruptive" business ideas or "first-mover" consideration of the business model, a "de facto" monopoly and the approaches "bully- powerful enough to annoy others" are also criteria to discover the next outperformer. In a dialogical lecture style, Prof. Dr. Ma took the audience with him, who made some contributions and asked questions.
We would like to thank Prof. Dr. Kwan-Chen Ma and Ms. Melissa Brode for their participation in the lecture series and look forward to a continuation of this format.
The international lecture series is integrated into the project "EPTRAC - Experience and Passion in Transatlantic Relations and Collaboration" funded by the German Academic Exchange Service (DAAD) as part of the funding program "IVAC - International Virtual Academic Collaboration". The German Academic Exchange Service (DAAD) supports the program "IVAC - International Virtual Academic Collaboration" with funds from the Federal Ministry of Education and Research (BMBF).
Exchange of experience abroad of IBA and IBAIT students
"Roman vs. Michi - The Duel for the World"
November 13, 2019 - an exciting evening was in store. The four-month stay abroad of the dual BIP degree programs International Business Administration - International Business Administration (IBA) and International Business Information Technology - International Business Administration and Information Technology (IBAIT) had come to an end at the end of September and was now to be revived in a visual way for the following BIP years, company and university representatives, and everyone involved.
Professor Dr. Edith Rueger-Muck, President of the School of International Affairs and Diversity, welcomed the guests and opened the evening.
Full of new experiences and formative impressions in their luggage, an exciting "duel around the world" started, which, in the style of Joko and Klaas' TV show, was intended to take the audience on our journey(s) and provide insights into all destinations.
Few could have staged the two TV heroes better than BIP's Michael Marchenko and Roman Trott.
15 exciting travel destinations were presented, all of which contained their very own "challenge" - and 15 times one could look forward to thunderous applause, while one could recognize the all too familiar wanderlust in the faces of the viewers. The following year supported the "duel" by having one team each compete against each other on stage for the two presenters Roman and Michi. For each continent there was an additional challenge to master to determine the winning team at the end.
The world tour started in Asia, followed by Europe and finally Central and South America. The presentation of the individual destinations provided numerous insights: Facts & Figures about the country, a short presentation of the practical application, Do's & Dont's as well as one or the other funny anecdote. Here, for example, the audience learned about apparently "married" IBAs who had to protect themselves from the military with their little white lie. Highlight were the video contributions, in which the most impressive moments of the stays were arranged.
As humorously as the presenters led through the evening, the cultural differences that the IBAs had experienced first-hand during their time abroad became palpable at many points: not only in the area of food and travel, but also in the way people interacted with each other, at work, and in the everyday challenges on site.
Guests gained insights into dealing with rainy days in Kuala Lumpur, live impressions of protests in Hong Kong, food experiments in Bangkok, heightened security in Mexico, language challenges in China, weekend trips in Europe, small talk rules in Hungary, startup feeling in Slovakia, flat hierarchies in Belgium, mate tea in Uruguay, and biodiversity and pura vida in Costa Rica.
The IBAIT students, who spent a trimester at Tongji University in Shanghai and then got to know Chinese work culture in a six-week internship, rounded off the evening with their own impressive report.
Even though much of the evening revolved around the organization of non-working time abroad, one could clearly see that the topic of work was nevertheless never neglected and none of the students was underchallenged.
After the last performance, the score was looked at - victory for Team Roman. After thanking all those who had made this stay possible, the finale of the evening once again highlighted the end of the study abroad phase - how quickly you can "fly through" a period of time and suddenly the light goes on again - you are back, back in Ludwigshafen.
For more information about the study programs:
International Business Administration and Information Technology Management (IBAIT)
International Business Administration-International Business Administration (IBA)
Tel. 0621/5203-440
kathrin.paul@ 8< SPAM protection, please remove >8 hwg-lu.de
The Walldorf Night of Education 2019: IBAIT study program of the Ludwigshafen University of Applied Sciences exhibits with
The Ludwigshafen University of Applied Sciences presented itself with its own booth to the 850 visitors for questions about dual studies.
The Walldorf Night of Apprenticeships was offered for the eighth time at SAP, with many apprentices, dual students, and trainers giving a diverse impression of career opportunities after school.
To make it easier for them to enter the world of training, visitors were given the opportunity to experience the situation of a job interview and take away valuable tips on the subject of job applications in short job interviews.
In addition, they were able to take part in presentations on the individual training professions and courses of study or become part of the demonstration projects specially developed by students.
First-hand information about career and study opportunities was provided by speakers from SAP's dual partners, students and their instructors.
A successful supporting program with a DJ, chocolate for a good cause, non-alcoholic cocktails and many hands-on activities rounded off the event.
Prof. Dr. Gerhard Raab, Kathrin Paul and some SAP students presented the dual study program "International Business Administration and Information Technology (IBAIT)"
The practice-oriented and internationally oriented study programs IBA and IBAIT offer an excellent entry into many professions through the combination of six semesters, practical phases in a partner company from the economy as well as a stay abroad. SAP SE and the Ludwigshafen University of Applied Sciences have been working together as cooperation partners for over 10 years.
Interested parties apply directly to the company (see the pages for IBA & IBAIT).
The program starts once a year, on August 1 each year. Applications can be submitted at any time. For the start of training in 2020, you can already apply for the IBA and IBAIT programs at this link
.
Attention: for the study start August 2019 there are still places available at the following companies:
For IBA:
Simona AG
For IBAIT:
EDON GmbH
audeoSoft GmbH
Tyczka Industrie-Gase GmbH
Interested parties please contact the companies-IBA directly & companies-IBAIT
BASF Education Info Day 2019: IBA and IBAIT courses of study at the Ludwigshafen University of Applied Sciences exhibit with
On Saturday, May 18, 2019, BASF opened its doors at the Ludwigshafen site to give young people an insight into working life and training opportunities at BASF. At Gate 11, where the training department provided information at several booths, numerous visitors explored the hands-on presentation of the more than 30 different apprenticeships and dual study programs.
Pupils and parents were offered the opportunity to find out about the various training opportunities at BASF SE at numerous stands. Both the trainers and several trainees were available to them for this purpose. Among other things, presentations were given about the changing professional world in IT and how BASF SE is shaping its training along the digital transformation. Young people with concrete career aspirations had the opportunity to have their applications checked directly on site.
You can get a small impression of the day on Facebook or Instagram.
The opportunity to inquire with the students and also to talk to the responsible persons of the study program was used by a large number of interested young people and their parents.
Prof. Dr. Gerhard Raab and Kathrin Paul, along with some students, presented the dual degree programs
"Internationale Betriebswirtschaftslehre -International Business Administration (IBA)" (B.Sc.) and "Internationale Wirtschaftsinformatik -International Business Administration and Information Technology (IBAIT)" (B.Sc.).
The practice-oriented and internationally oriented degree programs IBA and IBAIT offer an excellent entry into many professions through the combination of six semesters, practical phases in a partner company from the economy as well as a stay abroad. BASF SE and the Ludwigshafen University of Applied Sciences have been working together as cooperation partners for almost 25 years.
Interested parties apply directly to the company (see the pages for IBA & IBAIT).
The program starts once a year, on August 1 each year. Applications can be submitted at any time. For the start of training in 2020, you can already apply for the IBA and IBAIT programs at this link
.
Attention: for the study start August 2019 there are still places available at the following companies:
For IBA:
Simona AG
For IBAIT:
EDON GmbH
audeoSoft GmbH
Tyczka Industrie-Gase GmbH
Interested parties please contact the companies-IBA directly & companies-IBAIT
Exchange of experience abroad of IBA and IBAIT students
"The BIP Cave"
On the evening of November 15, 2018, it was that time again: after a four-month stay in the most diverse countries of the world, the foreign experience exchange of the BIP study programs International Business Administration (IBA) and International Business Administration and Information Technology (IBAIT) took place. The students had gained numerous experiences in their study and practical assignments abroad and now invited to share their impressions. The representatives of the university, the partner companies as well as the successors of the BIP study programs had come together to listen to the reports of the returned globetrotters.
In accordance with a long-standing tradition, we were also pleased to welcome the President of the University, Professor Dr. Mudra, who opened the evening with a motivational speech in the spirit of intercultural exchange. The motto of the event was "The BIPs' Den", a variation of the entertainment show "The Lions' Den". Presenters Sascha Dietz and Adrian Pohlmann took the guests on a journey with eleven stops along the way. The lions of the show were also not to be missed: Three students from each of the subsequent years were allowed on stage and had the task of teasing out particularly interesting facts and anecdotes from the presenters.
The audience found themselves in a veritable jet-set frenzy: From Malaysia, they traveled to Austria - from there, the plane took them back to Singapore. Thus, in the course of the evening, the audience travelled from Europe to Asia and back again. The presentations started with a brief country overview, followed by a presentation of the practical assignments. The stories were accompanied by videos and numerous pictures. The final part was a SWOT analysis: strengths and weaknesses were related to work and accommodation, opportunities and threats to the culture of the country.
It was not uncommon for the weather to be mentioned as a threat to the countries, including Hong Kong and Singapore, where the BIPs had survived a rainy season and extreme heat. In Austria, where the weather had been good all summer, similar to Germany, the student jokingly warned of seas of tourists during the Salzburg Festival. The IBAs in Belgium, on the other hand, had seized the opportunity to get to know Germany's otherwise seldom-visited neighbor from all sides.
Through the contrast of successive cultures, it became clear that intercultural exchange had indeed been lived. The presenters from Malaysia, for example, reported on the influence of religion on everyday working life and told how they had taken prayer times into account when scheduling meetings in addition to lunch break times. In the Netherlands, on the other hand, the car had been quickly traded in for a bicycle and they had enjoyed lively small talk and a more relaxed work culture.
During the break, the next cohorts, who will be traveling to different parts of the world next year, had the chance to talk to the BIPs in person.
Then it was on to the IBAIT students, who spent a trimester at Tongji University in Shanghai and then got to know the Chinese work culture in a six-week internship. This was followed by reports from Spain, Mexico, Hungary and Poland. In addition to the often less strict work culture, such as in Mexico, where the World Cup had been celebrated in the company with public viewing, it was noticeable that the BIPs had been entrusted with many independent projects. The design and implementation of an entire marketing concept in Spain is just one of the many examples that prove that the students were able to rise above themselves not only through intercultural exchange, but also through challenging tasks. In the dialogue with the lions, even the last insider tips and anecdotes were brought to light: for example, Budapest's cuisine and the country's joy of celebration were praised, and it was suggested that the lesser-known corners of Warsaw should also be explored.
After about four hours, the evening ended with a slide show that summarized the multifaceted nature of what had been experienced. One thing is clear: after all these years, the BIPs have once again succeeded in creating a varied and impressive evening, so that we can look forward to next year with excitement and expectation.
A report by Yueling Li, IBAIT 16
Economics Minister Dr. Volker Wissing pleads for more Europe in lecture
"Europe: Challenge and Future" - Economics Minister Dr. Volker Wissing held lecture as part of the economics lecture cycle
On November 30, 2018, Dr. Volker Wissing, Deputy Prime Minister and Minister of Economics of the State of Rhineland-Palatinate, was a guest at the Ludwigshafen University of Applied Sciences to discuss the topic "Europe: Challenges and Future" with students of the degree programs International Business Administration and International Business Administration and Information Technology as well as other guest students. The lecture took place as part of the economics lecture cycle of the Chair of Economics and Statistics, to which Prof. Dr. Marcus Sidki regularly invites guest speakers from economics and politics on relevant and current economic policy topics to the university.
After a welcoming address by University President Prof. Dr. Peter Mudra, Sidki introduced the topic and underlined the economic-political importance and necessity of an intensified examination of the further development of the European Union. Subsequently, Economics Minister Dr. Volker Wissing addressed various issues of European policy: Against the background of the historical development of today's Europe, Wissing outlined in particular the high importance of a functioning cooperation between France and Germany. In this context, he expressly welcomed French President Emmanuel Macron's proposal to create a European army. The future of a functioning and widely accepted Europe does not lie in a return to individual nation states, but rather in increased cooperation between the community of states and a deepening of the European Union.
During the concluding Q&A session, a lively and sometimes controversial discussion ensued on various aspects of current European policy.
The format of the economics lecture cycle aims to promote exchange and dialogue between the university, business and society, as well as to show students how what they have learned relates to practice.
IBA and IBAIT degree programs from the Ludwigshafen University of Applied Sciences represented at BASF Experience Day 2018 at the Ludwigshafen site.
On Saturday, September 22, 2018, around 15,000 visitors took advantage of a total of twelve experience stations to gain an insight into working life at BASF's Ludwigshafen site. At Gate 11, where the training department had opened its doors, more than 5,000 visitors explored the hands-on presentation of the more than 30 different apprenticeships and dual study programs.
Pupils and parents were able to find out from trainees and instructors about training opportunities at BASF's Ludwigshafen site and take part in numerous hands-on activities and listen to exciting presentations. Numerous young people got a taste of some of the professions and in some cases were able to apply directly on the spot. The many positive responses from the visitors show that the event once again exactly met their tastes.
A small impression of the experience day is available at www.facebook.com/basfausbildung,www.instagram.com/basf.ausbildung
or RON-TV.
Prof. Dr. Gerhard Raab and Kathrin Paul presented the dual study programs International Business Administration (IBA) (B.Sc.) and International Business Information Technology (IBAIT) (B.Sc.) at BASF as part of the "BASF Experience Day".
The new image film (see link) of the IBAIT study program was particularly well received by the visitors as well as the opportunity to exchange ideas with those responsible for the study program and the students.
BASF SE has been a cooperation partner of the IBA and IBAIT study programs for more than 20 years. These practice-oriented and internationally oriented bachelor's degree programs offer an excellent introduction to many professions thanks to the combination of six semesters, practical phases in a partner company from industry and a stay abroad.
Those interested should apply directly to the company at www.basf.com/ausbildung (see the pages for IBA & IBAIT).
The dual study program starts once a year, on August 1. Applications can be submitted at any time.
IBAIT course at the Ludwigshafen University of Applied Sciences as part of the 8th Walldorf Training Night at SAP
More than 80 current apprentices, dual students and trainers were on hand to answer questions from interested visitors. The Walldorf Apprenticeship Night went into its eighth round this year and once again attracted more than 1,000 interested people to SAP. This year's event once again offered a varied program that provided a good insight into the training opportunities available.
For example, visitors were able to attend presentations on the individual training and study programs or get active in demonstration projects developed by students. Tips on how to apply for a job were also given, and students were able to practice the situation of a job interview in short job interviews or get feedback on their existing application documents.
A successful supporting program with a DJ, chocolate for a good cause, non-alcoholic cocktails and many hands-on activities rounded off the event.
A 100% recommendation rate from the visitors shows that the event was a complete success again this year. To give the students the chance to also get to know their possible future theory partners, SAP had once again invited its dual partners to a marketplace.
Prof. Dr. Gerhard Raab and Kathrin Paul presented the study program "International Business Administration and Information Technology (IBAIT)" (B. Sc.) at SAP SE during the "Night of Education" on June 22, 2018, where the film about the IBAIT study program was presented for the first time: https://www.hwg-lu.de/ibait.html
SAP SE has been a cooperation partner of the IBAIT study program for years (see https://www.hwg-lu.de/ibait.html).
The program starts once a year, on August 1 each year. Applications can be submitted at any time.
IBAIT course at Ludwigshafen University of Applied Sciences represented at SAP SE event - "School and then what?" was the motto of the 7th Walldorf Training Night at SAP
This and many other questions from interested visitors were answered by more than 80 current apprentices, dual students and trainers.
The Walldorf Apprenticeship Night went into its seventh round this year and once again attracted more than 1,000 interested people to SAP. Once again this year, a diverse program was on offer, providing a good insight into the training opportunities available.
For example, visitors were able to attend presentations on the individual training and study programs, get active themselves at a programming workshop, or get to grips with current projects by SAP students, such as on the Internet of Things. Tips on how to apply for jobs were also provided, and the students were able to practice the situation of a job interview in "speed interviews" or get feedback on their existing application documents.
A successful supporting program with DJ, photo box for souvenirs to take home, non-alcoholic cocktails and many participatory activities rounded off the event. A 100% recommendation rate from visitors shows that the event was a complete success again this year.
To give the students the opportunity to also get to know their possible future theory partners, SAP had once again invited its dual partners to a marketplace in the canteen.
Prof. Dr. Gerhard Raab and Kathrin Paul presented the study program "International Business Information Technology - International Business Administration and Information Technology (IBAIT)" (B. Sc.) at SAP SE during the "Night of Education" on May 19, 2017. SAP SE has been a cooperation partner of the study program IBAIT for years.
The program starts once a year, on August 1 each year. Applications can be submitted at any time.
Exchange of experiences abroad IBA and IBAIT students: Setting out into the world
At this year's exchange of experiences abroad, the students of the BIP degree programs, International Business Administration (IBA) and International Business Administration and Information Technology (IBAIT) at the Ludwigshafen University of Applied Sciences, presented themselves as cosmopolitan and international. The BIP class of 2014 invited students to an exchange of experiences abroad on Nov. 17, 2016, in the auditorium of the Ludwigshafen University of Applied Sciences. Also present were the supervisors of the partner companies and some professors of the university. As a special guest, the students were able to welcome the president of the university, Prof. Dr. Peter Mudra, who emphasized in his welcoming speech the special importance of experiences abroad within the framework of studies and their significance for the personal development of the students. He himself reported on his numerous stays abroad, during which he was able to establish international contacts. In his speech, President Prof. Dr. Mudra also emphasized that the students had traveled the world both as representatives of the companies and as representatives of the Ludwigshafen University of Applied Sciences.
In the following broadcast "BIP Total", the students were allowed to report on their global stops as guests of the presenters, Philip Röder and Maximilian Schreiber. As in previous years, a large proportion of the dual students had gone to Asia. The Asian destinations were China, Hong Kong, Kuala Lumpur and Singapore. On their trip around the world, the IBAIT students went first to Shanghai, where they were the only group to spend not only a practical phase but also a semester abroad at Tongji University. Thanks to the Chinese lessons at the university, all IBAITs were able to master everyday life in China without any problems. For the first time, in addition to the IBAITs, two brave IBAs also dared to go to China and it was off to Nanjing for the two, where they appeared as a highlight in a Chinese TV show. In Kuala Lumpur, IBA student Jessica Orth was not afraid to try the country's signature dish, nasi lemak.
Some students were also drawn this year to countries not too far away, such as France, Turkey and Spain. The trip continued via Chile to Mexico and finally to the USA. Of course, in addition to cultural experiences, study and work were also on the daily agenda for all students. For example, IBA and IBAIT students reported on their practical assignments and tasks in departments abroad, which differed from country to country. A highlight of the exchange of experiences abroad are the travel tips with numerous impressions in the form of pictures and videos from the individual destinations, which were also not to be missed this year. Thus, unadulterated impressions of the sights of all regions were shown: from dream beaches to temples and deserts to impressive skylines. During the three-hour program, the guests had the opportunity to learn a lot of interesting facts about the countries and to experience a little wanderlust. The information was particularly interesting for the following year, as they too will be going abroad in a few months.
Vanessa Krennerich (student of the IBAIT program)
Night of education: Ludwigshafen University of Applied Sciences represented at SAP SE event
"How does it actually work?" was the motto of the 6th Walldorf Training Night at SAP.
This and many other questions from interested visitors were answered by over 70 current apprentices, dual students, trainers and university representatives. The Walldorf Apprenticeship Night was held for the sixth time this year and once again attracted many visitors to SAP in Walldorf. We welcomed over 1,000 visitors again this year. Once again this year, they were offered a varied program that gave them a good insight into the training opportunities offered by the global market leader.
Those present were able to take part in presentations on the individual training and study programs, get active themselves in a programming workshop or get to grips with current projects by SAP students, such as the "Internet of Things". Tips on how to apply for a job were also given, and the students were able to practice the situation of a job interview in "speed interviews" or get feedback on their existing application documents.
To give the students the opportunity to also get to know their possible future theory partners, SAP had once again invited its dual partners to a marketplace in the canteen.
Prof. Dr. Gerhard Raab and Kathrin Paul presented the "International Business Administration and Information Technology (IBAIT)" (B. Sc.) degree program at SAP SE as part of the "Training Night" on June 3, 2016. SAP SE has been a cooperation partner of the IBAIT degree program for years. Interested parties apply directly to the company (see below).
The program starts once a year, on August 1 each year. Applications can be submitted at any time.
More information on the above study programs at:
https://www.hwg-lu.de/studium/bachelor/international-business-administration-dual.html
Exchange of experience abroad IBA and IBAIT students: from Ludwigshafen to the world - dual students on new paths
International and cosmopolitan - that's how the dual students of the International Business Administration (IBA) and International Business Administration and Information Technology (IBAIT) programs at the Ludwigshafen University of Applied Sciences presented themselves. The class of 2013 invited to the exchange of experiences abroad in the auditorium of the University of Applied Sciences Ludwigshafen. Representatives of the partner companies and professors were also present. In his welcoming speech, Professor Dr. Andreas Gissel, Vice President for International Affairs at the university, emphasized above all the influence of visits abroad on students' personal development. As usual, he spoke competently and entertainingly about the importance of international contacts, which he himself has already made during numerous stays abroad. During the following "duel around the world", the students reported on their global stations, during which various "challenges" were also set - one country challenging another with an assignment. For example, students in Chile had to publicly recite a love poem by Pablo Neruda. The journey took them via Chile to the USA, then on to Spain and Switzerland. The majority of students on the IBA and IBAIT dual degree programs were in Asia, namely Hong Kong, Kuala Lumpur, Singapore and Shanghai. In keeping with the countries, the program was also colorfully mixed - Tim Dreisbach from Singapore presented himself on stage in traditional garb, while Tatjana Treuke in Geneva showed no fear of the most intense cheese smell. Of course, work and study were also on the agenda alongside "challenges" and cultural events. For example, the students reported on their practical assignments in the local departments, which varied greatly depending on the country. The IBAITs were the only group to spend not only an internship abroad, but also a semester abroad: at Tongji University in Shanghai, they spent a semester getting to know Chinese university life up close and personal.
An annual highlight of the foreign experience exchanges are travel tips from the individual countries, virtually directly from insiders. This year, too, numerous pictures provided unadulterated impressions of the sights of each region: from the jungle in Malaysia to Indonesian temples or the desert in Chile. In around three hours, the guests were thus able to take away one or two things worth knowing from the exchange. For many, this was not at all uninteresting, since the next class will be going abroad in a few months. By the way: In the "duel around the world" there was no final winner of the "challenges" - those of the dual students of the 2013 class who had been abroad could only win...
Jan L. Kleinschmidt
(student of the IBAIT program)
Visiting professor William L. Murray from San Francisco honored with university medal
On October 21, the Ludwigshafen University of Applied Sciences honored U.S. Professor William L. Murray with the award of the University Medal. At the suggestion of Prof. Dr. Gerhard Raab and Prof. Dr. Karl-Heinz Beißner from the Department of Marketing and Human Resource Management, the university honored Murray's outstanding achievements as a long-standing guest lecturer and his special commitment to teaching. The expert in "Finance" was the first guest lecturer at the Ludwigshafen University of Applied Sciences, where he held lectures on finance from 1997 to 2013, first in the diploma program "International Business Administration in Practice", then from 2005 in the program "International Business Administration" (IBA) and from 2010 also in the program "International Business Administration and InformationTechnology" (IBAIT) as a "visiting professor". Murray was also involved in teaching in the MBA program of the Transatlantic Institute in cooperation with the University of West Florida in Pensacola. From 1978 until his official retirement, he taught as a "full professor" at the University of San Francisco in the USA. He also worked as an independent consultant in the fields of "Corporate Planning and Financial Strategy" and taught as a visiting professor at other universities such as the University of California, Berkeley and the University of International Business and Economics, Beijing, China.
Murray traveled specially from the U.S. with family and friends to attend the University Medal Ceremony on Wednesday, Oct. 21, 2015, at the Ludwigshafen University of Applied Sciences. Some of his former students also made it a point to be there. "With the award of the University Medal, we want to say thank you and pay tribute to a man who has decisively advanced the internationality of our teaching and for whom, moreover, his profession is his vocation," said University President Professor Dr. Peter Mudra. "The number of air miles alone that William Murray has traveled in the service of his visiting professorship in Ludwigshafen is so high that he should easily be granted the status of senator at Lufthansa," joked Professor Dr. Andreas Gissel, Vice President for International Affairs, in his laudatory speech afterwards, adding, "Not to mention the many teaching hours he has held here over the past 17 years. Murray - or Bill, as he was quickly called by his students - started here at the university when Bill Clinton was in his first term in the U.S., Helmut Kohl was ruling as chancellor in Germany and Jürgen Kliensmann was still actively playing for the German national soccer team." The second laudator, Professor Dr. Karl-Heinz Beißner, head of the BIP degree programs, also emphasized the long period of good cooperation with Professor Murray and recalled with a wink the beginnings - the first contact in 1995 in San Francisco and the first lecture in 1996 in Ludwigshafen. "That was intercultural and administrative training for both of us in terms of German administration," Beißner recalled, referring to salary and social security issues that had to be resolved at the beginning. "I would like to thank William Murray for his many years of friendship, support and inspiration. He has been and continues to be a role model for me in teaching with his enthusiasm," Beissner said.
In his acceptance speech, Professor William Murray also looked back with joy and pride on "the amazing time" of his teaching in Ludwigshafen and the Business and International Program (BIP): "Since I am the longest serving BiP guest professor it is my unique opportunity to make some comments about the development of the program and its students over the years. What a joy it has been to get to know these students and follow along with them as their careers and lives unfold! This is an excellent program; well-designed and extremely well managed. I am very proud to tell my colleagues worldwide of my association with it. What a joy it was each year to get to return to my second home, meet the new (to me) class, get to know them, and hear of the successes of those alumni that keep in touch."
The social program organized especially for Murray around the official awarding of the medal also testifies to the university's great solidarity with its first visiting professor: Professor Murray and his guests were already received by the BIP study program team with a "Welcome Reception" in Turmstraße before the award ceremony, and after the official part they were invited to a wine tastingon the university-owned wine campus in Neustadt an der Weinstraße. Finally, the festivities came to a fitting conclusion in a restaurant in the Palatinate region. Here, Professor Dr. Gerhard Raab (head of the IBA and IBAIT study programs) acknowledged the many years of good cooperation with Professor Murray, which has since grown into a good and cordial friendship. Bill Murray was and will always remain an integral part of the BIP team.
More information on the above study programs at:
https://www.hwg-lu.de/studium/bachelor/international-business-administration-dual.html
http://www.transatlantik-institut.de/mba.html
Below are impressions of the celebration:
First semester welcome of the dual study programs IBA and IBAIT
On August 27, 2015, the induction day for the "new" students of the dual and international degree programs International Business Administration (IBA) and International Business Administration and Information Technology (IBAIT) took place at Turmstraße 8 in Ludwigshafen am Rhein. In addition to important information about the cooperating companies and reports on the experiences of graduates, the introductory event offers the opportunity for a lively exchange between lecturers, students and company representatives. In addition to BASF SE, BASF Business-Services GmbH, SAP SE, SIMONA AG, EM-Technik GmbH and JTI (Japan Tobacco International), the new partner companies - Berrang GmbH, Sensus GmbH and Parker Hannifin Corporation are among the cooperation partners for the BIP 2015 academic year.
The afternoon started with the welcome of the participants by the head of the study program Prof. Dr. Raab. This was followed by presentations of the companies by the students. This gave everyone an interesting first insight into the partner companies and the students' areas of responsibility.
Following the presentations, a graduate of the IBA program and a graduate of the IBAIT program introduced themselves. They spoke about topics that are particularly relevant at the beginning of a degree program: Why was the BIP program chosen at that time? What were the expectations / hopes, possibly also concerns, at the beginning of the studies, during the course of the studies? How was the transition from high school to university perceived or mastered? How are the studies seen today in retrospect? How was the start into professional life? An IBAIT graduate reported on a variety of experiences during his studies and an interesting time during the six-month stay abroad in China, which is obligatory in the IBAIT program. A stay abroad in a subsidiary abroad is also compulsory in the IBA degree program. The graduates' outlooks on further career steps were also of particular interest. One former IBA student, for example, has already completed a Master of Business Administration at the University of North Carolina at Greensboro and has now found an ideal start for him at his partner company, BASF SE. A BASF SE graduate has opted for the part-time Master of Business Administration at the University of West Florida in Pensacola, which starts in January 2016. She graduated with her bachelor's degree in mid-August 2015 and was also able to start directly at BASF SE in the packaging materials purchasing department with her first position. After completing his master's degree and gaining a few years of work experience, a former IBAIT student is pursuing a doctorate in cooperation with his partner company, SAP SE.
The testimonials clearly highlighted that the international nature of the degree programs provides diverse insights into different cultures. The visiting professors from various parts of the world, whose courses are held in English, also make a valuable contribution to this. In addition, it is clear from the reports that the dual and international study programs IBA and IBAIT offer an optimal dovetailing of theory and practice.
The successful and interesting event came to a pleasant end with a joint barbecue in the evening.
Visiting Nanjing (China): IBAIT students on a visit to BASF-YPC Company Ltd.
As part of their semester abroad in Shanghai, 24 students from the International Business Administration and Information Technology (abbreviated to "IBAIT") course at Ludwigshafen University of Applied Sciences had the opportunity to get to know BASF's joint venture in Nanjing/China, BASF-YPC Company Ltd. on site.
On July 14, 2015, the prospective international business informatics students from BASF's IBAIT program visited the BASF-YPC Company Ltd. plant in Nanjing/China. Prof. Dr. Schiele, who has been a lecturer at the university for many years and was appointed honorary professor in 2006, had extended the invitation to the fourth semester IBAIT students. Prof. Dr. Schiele has been working since mid-2009 in BASF's largest German-Chinese joint venture, which is one of BASF's six Verbund sites worldwide.
The obligatory stay in Shanghai is the highlight of the IBAIT course. It takes place in the fourth semester from mid-May to the end of September and is a core element of the study program.
The stay consists of ten weeks of study at Tongji University and a six-week internship at the respective companies. The IBAITs complete the study period at the School of Economics and Management of Tongji University. In addition to the normal Bachelor curriculum, special courses in Chinese language and culture are also offered.
The studies at Tongji University are characterized by practice-oriented, active learning in the form of case studies, simulations and group work.
In addition, students at the Ludwigshafen University of Applied Sciences visit various company branches in Shanghai, including VW and BAO Steel. During the six-week internship, the students get the opportunity to learn about Chinese corporate culture in addition to specialist knowledge in various company departments such as Purchasing, Finance, SCM or Procurement.
In May 2015, Prof. Dr. Schiele had already given the students an insight into life and work in China at a workshop in Ludwigshafen on "How to do business in China". The visit to BASF-YPC Company Ltd. in Nanjing rounded off the students' stay abroad in China. The visiting delegation, consisting of the IBAIT students, representatives of the Ludwigshafen University of Applied Sciences and company representatives from BASF and SAP, traveled by express train from Shanghai to Nanjing. The train took just over 2 hours to cover the distance of about 300 km. A company bus then transported the students to BASF-YPC Company Ltd. in Nanjing. There, Dr. Markus Hermann, Director of the Human Resources Department of BASF-YPC Company Ltd. in Nanjing, took care of the group of visitors. The presentations that followed not only provided insights into the company, but also allowed the students to experience first-hand the intercultural differences between Germany and China. After a tour of the factory premises, the day was rounded off with an excursion to the Confucius Temple in the old city of Nanjing.
The team of the IBAIT study program would like to thank Prof. Dr. Schiele and his team at BASF-YPC Company Ltd. in Nanjing.
Further information on BASF-YPC Company Ltd. in Nanjing:
http://www.basf-ypc.com.cn/en/about_us/company_profile
Student of the dual study program IBA of the University of Applied Sciences Ludwigshafen participates in the Go & See Tour
"The Tesla is a fascinating machine".
By Andreas Römer: June 29, 2015
Alex Schurig has prevailed in the application process: he is the Tesla driver on this year's Go & See Tour and will be touring innovative RWE sites with forward-looking energy projects. For the 22-year-old, the 3,000-kilometer tour is an exciting conclusion to his dual training program at RWE Deutschland. We spoke to him before the start of the tour.
team: Why did you apply to be a driver for the Go & See Tour?
Alex: Of course, the Tesla was a particular incentive for me! Not everyone gets the opportunity to drive all over Europe for two weeks in a premium class e-car. I'm really looking forward to it, because the Tesla is really a fascinating machine! I also applied because I'm curious about RWE's Europe-wide energy projects. During my dual training, I've already worked at international sites, but I think there's still a lot to see.
team: The Tesla has an electric drive, is highly powered with 420 hp and weighs 2.1 tons - you don't drive a car like that every day. Nervous?
Alex: Of course, you need a bit of driving experience before you can take the Tesla on a longer tour. That's why I took an intensive driving safety training course. Safety comes first: Alex prepared for the tour with a driving training course.
team:Was there a moment during training when you had a lot of respect for the Tesla?
Alex: Definitely! Part of the training was an emergency braking at 50 km/h on a wet road. You really have to be careful there! But through such exercises I developed a good feeling for the Tesla. I now feel very well prepared for my drive through Europe.
team:Are you going on tour all by yourself?
Alex: No, I'm being accompanied by Dennis, who is currently a working student at RWE. He will be there on the whole tour with his camera and video camera and will report live. I'm sure there will be lots of exciting pictures and clips. He is studying film directing at a media university in Munich and is therefore super-suited for this task. Together we will then report on our tour on the Go & See blog.
team:Which stops on the tour are you looking forward to the most?
Alex: Krakow and Warsaw - those are the two stops I'm particularly looking forward to. Because the topic there is solar energy.
team:Why do you find the topic of solar energy so interesting?
Alex: Because there is still so much potential in the area of solar energy for advancing the energy transition. It will certainly be exciting to find out on the tour directly on site what is still possible in terms of solar energy and what awaits us in the future. I am convinced that solar energy in combination with electric cars is a key technology for our energy future.
team:Why is it right and important to do a Go & See tour?
Alex: Much more is happening at RWE sites across Europe in terms of the future of energy than you know from your small circle of vapor at home. That's why the Go & See Tour is right and important. It's a great way to publicize the exciting projects of the energy transition - and directly from the site of the action, that's what's special about the tour.
Night of education: Ludwigshafen University of Applied Sciences represented at SAP SE event
On Friday, June 19, 2015, numerous visitors once again took the opportunity to find out about career opportunities at the 5th Walldorf Training Night. In the newly renovated International Training Center, where SAP presented itself at the Night of Apprenticeships, a record number of over 1,100 visitors were counted for the small anniversary.
Prof. Dr. Gerhard Raab and Kathrin Paul presented the degree program "International Business Administration and Information Technology (IBAIT)" (B. Sc.) at SAP SE as part of the "Night of Education" on June 19, 2015. SAP SE has been a cooperation partner of the IBAIT degree program for years. Interested parties apply directly to the company (see IBAIT).
The program starts once a year, on August 1 each year. Applications can be submitted at any time.
