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Marketing Studies (B. A.)

Bachelor Marketing - Short Profile

  • Degree: Bachelor of Arts (B. A.) accredited by AQAS
  • Type of study: Full-time
  • Duration of study: 6 semesters
  • ECTS points: 180
  • Admission: Winter and summer semester
  • Application deadline: SS by January 15, WS by July 15
  • Start of studies: mid-March and mid-September
  • Costs: No tuition fees, only approx. 152.25 € semester fee
  • Special features: Generalist marketing orientation and integrated study abroad or internship semester.

Bachelor’s Degree Program in Marketing

During the standard six-semester period of study, we offer you not only a solid foundation in business studies, but also an academic education in Marketing of unique depth and breadth.

This approach results in a wide range of practically-applicable skills, which gives you the best chances for quick entry into your career, as well as diverse job opportunities.

The Bachelor’s degree also allows you to pursue further qualification through the Master’s program of your choice, for example, the consecutive Master’s program in International Marketing Management (IMM) here at the Ludwigshafen University of Business and Society.

In Ludwigshafen, you will study in the metropolitan Rhein-Neckar region, one of the strongest economic areas of Germany. It offers attractive options for local recreation, for example at the Pfälzerwald park and the Bergstraße, in addition to countless recreational, cultural, and sporting activities.

Induction week summer semester 2024 (Monday 04.03.24 - Friday 08.03.24)

Dear first-year students, we look forward to welcoming you to our degree programs. To get off to a good start, you should definitely take part in the induction week.

Make sure you bring your laptop with you for the introduction to the IT systems. You will also need your laptop for other courses and examinations. 

Tablets and cell phones are not suitable for this.

Make sure you also take advantage of the math pre-course. This will take place online in the week before the introductory week, from 26.02. to 01.03.2024. Further information on the math pre-course: https://www.hwg-lu.de/mathe-vorkurs#s|mathe%20vorkurs

Program of the introductory week SoSe24

Marketing is a dynamic professional field with diverse strategic and operational decision-making and action areas. They relate primarily to the market, innovation, product and services, distribution, price and communication. Marketing activities are directed at both domestic and international markets. Marketing not only permeates all companies that offer marketable products and/or services and benefits, but also affects non-profit organizations such as governmental, educational, health and charitable institutions.

Marketing has become "ubiquitous" with the consequence that many employees and managers in companies are almost always assigned management and project tasks that have a market and marketing connection during their careers. Therefore, a marketing degree is an essential step for professional development and an important door opener for career entry or further professional development.

Marketing and market-oriented leadership require not only functional skills but also change management skills. Sustainable effective marketing and the successful assumption of management functions in marketing are therefore inconceivable without well-founded business and leadership-related knowledge.

The curriculum of the marketing degree program is oriented towards:

  • Current and future work and professional situation
  • marketing-relevant qualifications, which are necessary to cope with the work and professional situation
  • marketing-relevant educational contents and subjects as curriculum elements, which are directed towards work and occupational qualifications.

Against this background, the Marketing degree program offers a staged educational concept with two professional degrees:

  • Bachelor of Arts degree program in Marketing (6 semesters).
  • Master of Arts  degree program International Marketing Management (IMM)
    (4 semesters). This is a consecutive degree program, i.e. a Master's degree that builds on a Marketing degree in terms of content.

Further information in our presentation Marketing Studies (PDF 1,4 MB)

Marketing degree program Admission requirements

The Bachelor's degree program in Marketing is a restricted-admission program. Students are entitled to study in a Bachelor's degree program if they have a higher education entrance qualification as defined in Section 65 (1) and (2) HochSchG (e.g.: Allgemeine Hochschulreife, Fachgebundene Hochschulreife, Fachhochschulreife or a previous education recognized as equivalent as ) and has not lost the right to take the examination for this degree program.

In view of the requirements in the professional fields of marketing, knowledge of English is desirable.

Curriculum of the Marketing Study Program (PDF 0,5 MB)


Application for the Marketing degree program

Admission to the Bachelor's degree program in Marketing takes place twice a year. On-time applications must be received by the StudierendenServiceCenter of the Ludwigshafen University of Applied Sciences by January 15 of the current year (lectures begin in March) for the summer semester and by July 15 of the current year (lectures begin at the end of September) for the winter semester. For information on application procedures, please contact Ms. Stocker.

Julia Stocker
Room:  A 027
Tel.: 0621/5203 118
Fax: 0621/5203 196 
Julia.Stocker@ 8< SPAM protection, please remove >8 hwg-lu.de

Here you will find the link to the application page and the online application:

To the application

Applicants who have not acquired their first university entrance qualification (e.g. Abitur) and/or completed their university studies in the German education system should contact the staff of International Affairs.

    General information on the Marketing degree program

    Questions about admisson requirements and application procedures for the Marketing degree program

    Julia Stocker
    Room: C1.105
    Phone: 0621/5203 118
    Fax: 0621/5203 196 
    julia.stocker@ 8< SPAM protection, please remove >8 hwg-lu.de


    Questions regarding enrolment/exmatriculation, re-registration, leave of absence, clearance certificate, examination registration, examination procedure, examination attempts, sick notes, entries of examination results, preparation of grade transcripts, final theses, their deadlines (registration/submission/extension) and the preparation of final certificates of the Marketing degree program.

    Lisa Weygoldt
    Student Service Center
    Room:  C1.110
    Phone: 0621/5203 331
    Fax: 0621/5203 196
    lisa.weygoldt@ 8< SPAM protection, please remove >8 hwg-lu.de


    Questions about the organization of the department, contact persons in the department/degree programs, the examination board of the department

    Christa Goericke
    Secretariat FB II
    Room: C2.216
    Phone: 0621/5203 155
    Fax: 0621/5203 162
    christa.goericke@ 8< SPAM protection, please remove >8 hwg-lu.de


    Questions about the Marketing degree program, the course of studies and the recognition of examinations

    Julia Woyke
    Program Manager
    Bachelor Marketing
    Room:  C2.129
    Tel.: 0621/ 5203 167
    julia.woyke@ 8< SPAM protection, please remove >8 hwg-lu.de


    Dean and Head of the Bachelor of Arts in Marketing program

    Prof. Dr. Klaus Blettner 
    Room:  C2.219
    Phone: 0621/5203 363
    klaus.blettner@ 8< SPAM protection, please remove >8 hwg-lu.de


    Julia Woyke

    Profile picture Julia Woyke

    Programm Managerin Bachelor Marketing

    Ernst-Boehe-Str. 4
    67059 Ludwigshafen

    C 2.129+49 621 5203-167+49 162 7318793

    Program Management

    Prof. Dr. Klaus Blettner

    Profile picture Klaus Blettner

    DekanFachbereich 2

    Ernst-Boehe-Str. 4
    67059 Ludwigshafen